Mercedes-Benz Malaysia (MBM) continues to lead the Premium/Luxury segment in the country through the first six months of the year. Following an update on sales performance earlier, MBM posted another record-breaking first half with an overall spike of 17 percent, compared to January – June 2015. The half-year record provided MBM the lead in the premium/luxury automotive segment, with a market share of 2.5 percent.
MBM distributed 1,203 units for the month of June across its well-decked line-ups. The June tally gave MBM a grand total of 3,399 cars through the first half of the year. “The key to our success is the combination of a comprehensive product range, a strong dealer network and customer-oriented strategies in delivering the best customer experience,” said Mark Raine, Mercedes-Benz Malaysia Vice-President of Sales and Marketing, Passenger Cars.
The record-breaking first half was attributed to the launch of Mercedes’ new models, namely the C-Class, E-Class, SUVs and performance variants. MBM remains optimistic of its performance through the second half, despite a slow recovering economic situation in the country. MBM’s President and CEO Dr Claus Weidner remarked, “Mercedes-Benz Malaysia remains focused on providing the best products and services to the Malaysian market, and this has helped us achieve and retain the lead position in the premium segment. We have maintained record unit sales for the past 16 consecutive months, and we will continue to deliver excellent service to all our discerning customers.”
MBM is also confident of continued growth into the second half of the year, with concentrated efforts on key areas such as customer service, robust dealership network and retail penetration.
In After-sales, MBM’s diverse dealerships took in a total of 52,700 Mercedes cars through the first sixth months of the year. The total represented an increase of 18 percent, compared to last year’s figures. The company remains the highest-rated premium marque on the Customer Satisfaction Index for After Sales ratings in Malaysia.