As part of the global celebration of the 50th Anniversary of Mercedes-AMG, Mercedes-Benz Malaysia will initiate a special event at the Sepang International Circuit to commemorate this significant milestone on 11 May.

AMG: these three letters stand worldwide for supreme automotive performance, exclusivity, efficiency and highly dynamic driving pleasure. The company at Affalterbach was founded by Hans-Werner Aufrecht and Erhard Melcher, half a century ago. The pair set up their first workshop in an old mill in 1967 as an “engineering office and design and testing center for the development of racing engines”. In 1971, the AMG 300 SEL 6.8 of “Aufrecht and Melcher, Großaspach”, in short: AMG, claimed victory completely out of the blue in its class and took second place overall in the 24‑hour race at the Circuit de Spa-Francorchamps. Another milestone was the all-new cylinder head with cutting-edge valve technology, developed by Melcher.

Collaboration with Mercedes-Benz began in 1990. The C 36 AMG, launched in 1993, was the first vehicle on the market to result from the collaboration agreement with Daimler-Benz. In 2005, Mercedes-AMG became a wholly owned subsidiary of Daimler-AG and 2009 saw the introduction of the Mercedes-Benz SLS AMG, the first vehicle to be developed entirely by Mercedes-AMG. AMG branched into motor racing with the SLS AMG GT3 in 2011. This was followed by the introduction of the Mercedes-AMG GT in 2014 and the launch of the 43 series models in 2015, introducing a broader target group to the brand

Mercedes-AMG has recorded numerous successes in motor sport and through the development of unique road-going vehicles, thereby repeatedly underlining its position as a highly successful sports car and performance brand, and today this is truer than ever. With almost 100,000 units delivered in 2016, i.e. over 40 percent growth, and the biggest strategic model initiative in the company’s history, AMG heads into this anniversary year with record figures under its belt.

Mercedes-AMG expanded significantly in 2016 as a whole and, with growth of 44.1%, again significantly exceeded the best previous-year figures. With 99,235 vehicles delivered, the success story of Mercedes-Benz’s sports car and performance brand reached a new level. Unit sales have thus more than tripled since 2013. The company’s global success is not solely based on the popular eight-cylinder models of the 63 series. The compact 45 series models, along with the wide range of 43 series models, are finding favor with very many customers while placing AMG’s modern product portfolio on a broad, solid basis. The markets with the highest unit sales in the most successful year in the company’s history were once again the USA, Germany and China.

The sports car and performance brand has won entirely new groups of customers with its recently launched 43 series models. The first such vehicles were unveiled by Mercedes-AMG at the NAIAS (North American International Auto Show) two years ago. The 43 series models come with a powerful and efficient six-cylinder engine. Other hallmarks of the 43 series derivatives include special transmission tuning with shorter shift times as well as AMG-specific axle designs and suspensions, powerful brake components and other various interior/exterior distinguishing features

With the Mercedes-AMG GT series, the Affalterbach-based company is once again underlining its status as a highly dynamic sports car brand. Following the SLS AMG, the GT models are the second sports car family to be developed entirely in-house. The front mid-engine concept with transaxle and the intelligent aluminium lightweight construction form the basis for a highly dynamic driving experience. In 2016, AMG added particularly dynamic and fascinating models to the GT family in the form of the GT R and the two open-top roadster variants, the GT Roadster and the GT C Roadster. But that’s not all: following the AMG GT C Roadster, the Coupé is also available in the anniversary year with the same next-level performance and technology. It is positioned between the AMG GT S and AMG GT R and, at the time of the launch, will be exclusively equipped as the Edition 50 special model. At the same time, the Mercedes-AMG GT and AMG GT S benefit from visual and technical enhancements.

Hypercar with Formula 1 technology

Alongside its continuing strategic product initiative, Mercedes-AMG is setting a further landmark in 2017 by giving a fascinating peek into the future performance in the form of a street-legal hypercar. Offering unadulterated Formula 1 technology for the road, the hypercar is thus the first commercially available vehicle with F1 hybrid powertrain and road approval.

With a system output of over 1000 hp and four-wheel drive with all-electric front axle, it marks the pinnacle of what is currently technologically feasible. In terms of output and efficiency, this hypercar points the way to “AMG Future Performance”. AMG models are already among the most efficient in their class.