Michelin is the Official Tyre Technology partner of Gran Turismo, declared by PlayStation. Gran Turismo is the world’s most recognizable and authentic driving game on the planet.
Under the multi-year agreement, Michelin also becomes official tyre supplier of Gran Turismo Championships, with Michelin-branded tyres featured in the game during its third World Tour live event also in progress at PlayStation Theater throughout the weekend.
The relationship begins by increasing Michelin’s visibility through free downloadable content on Gran Turismo Sport available to users by October 2019. The Michelin-themed download will feature for the first time:
- A new Michelin section on the Gran Turismo Sport “Brand Central” virtual museum, which introduces players to Michelin’s history in global motorsports, performance and innovation.
- Tyre technology by Michelin available in the “Tuning” section of Gran Turismo Sport, applicable to the game’s established hard, medium and soft formats.
- On-track branding elements and scenography from many of the world’s most celebrated motorsports competitions and venues.
IMichelin, over the years, has achieved a record of innovation and ultra-high performance in the most demanding and celebrated racing competitions around the world, including 22 consecutive overall wins at the iconic 24 Hours of Le Mans and more than 330 WRC (World Rally Championship) victories.
Through racing series such as World Endurance Championship, WRC, Formula E and IMSA series in the U.S., Michelin uses motorsports as a laboratory to collect vast amounts of real-world data that power its industry-leading models and simulators for tyre development. Tyre technologies proven on the track eventually transfer to road-going performance vehicles like many of those on screen in Gran Turismo.
Michelin will share this knowledge openly with Sony in the first co-development exchange of its kind, aiming to provide Gran Turismo players with a new dimension of strategy and competition linked to tyre selection and performance, drawing ever closer to the pit-level decisions that race teams evaluate on every track. “The FIA-certified Gran Turismo Championships is founded on a technical base established through 25 years of automotive physics simulation within Gran Turismo, and the unique automotive culture it has achieved over the years. With its passion for motorsports and solid engineering knowledge, having Michelin come on board as an official tyre supplier of The Championships and technical partner helps us continue our vision of bridging the gap between virtual and real racing. The partnership also further highlights these events as the future of motorsports,” said Kazunori Yamauchi, series Producer and President of Polyphony Digital Inc.
Find out more about Michelin as official tyre technology partner at https://www.gran-turismo.com/us/