Michelin, the world’s leading tyre company, is revolutionizing tyre market with the recent launch of its latest generation tyre in the Primacy range: MICHELIN Primacy 4. As the concept ‘Safe When New, Safe When Worn’ suggests, the tyre provides lasting safety and excellent performance in both new and worn states, throughout its entire life cycle. Moreover, it also serves as a reference of silent tyres that provide the ultimate driving comfort and experience.

MICHELIN Primacy 4 tyres on wet roads, as well as new and worn tyres of other premium brands.

The findings were very impressive: on wet roads, Michelin Primacy 4 tyres brake 2.5 meters shorter when new, and 5.1 meters shorter when worn, versus the other premium brands. Even more surprisingly, it was found that worn Primacy 4 tyres brake 1.8 meters shorter than brand new tyres of some other premium brands.

The new MICHELIN Primacy 4 comes with two innovative technologies that took 3 years to design. Firstly, the EverGrip™ Technology, consisting of two features: A new sculpture that provides increased water evacuation space by 50% for wet grip as the tyre wears with usage, which allows the tyre to still safely grip wet roads even when worn. A new-generation rubber compound, which – by bonding rubber and silica more strongly and evenly together – provides uniform energy dissipation upon contact with the road, resulting in better grip on wet roads, even when worn. Secondly, the 2nd-Generation Silent Rib Technology featuring inter-locking bands to minimize the deformation of tread blocks as the tyre is rolling. This reduces air pumping sound effects for a more silent ride, and provides better shock absorption in response to road obstacles for a more comfortable ride.

The new MICHELIN Primacy 4 is marketed from today onwards; and will be available in 64 sizes, from 15- to 18-inch diameter, offering fitments for popular vehicles such as the Toyota Camry, the Honda Accord, the BMW 3 and 5-series, Mercedes E and C classes, and many other premium vehicles designed for safety and driving comfort. Michelin Primacy 4 is available at ‘TYREPLUS’ and Michelin’s authorized dealers across the region