Mitsubishi Malaysia appoints new Brand ambassador

From being a sales person who drove clueless customers to a brink of a breakdown in a pick up, former female drifter Leona Chin has been appointed a Mitsubishi Malaysia ambassador .

The aspiring female racer has proven herself and broken many stereotypes by excelling in motorsports. The gutsy lass with a sweet smile and bubbly personality became more involved in Mitsubishi Motors after her famous “Sales Girl Drifts Customers in Pickup Truck” prank video which has more than 7 million views on YouTube; which Mitsubishi Malaysia reportedly paid her a healthy sum of ‘mula’.

The new Mitsubishi ambassador has taken part in many activities organized by the company in the past year or so. She has predominantly been driving the Mitsubishi Triton with MIVEC engine in several of the company’s excursions such as the Borneo Safari, demonstrations at roadtours and more.

Mitsubishi Malaysia’s Chief Executive Officer Tomoyuki Shinnishi said, “We are happy to welcome Leona as MMM’s brand ambassador. Leona has been involved in many car racing events worldwide and recently gained victory in the Clio Cup China Series as one of the two female drivers during the first race weekend back in March 2016 in Zhuhai, China. Leona’s involvement in motorsports proves to be a great platform in which we found something in common with ourselves- producing Mitsubishi rally inspired vehicles that will in return benefit our customers in terms of handling, performance and not forgetting safety as well.”

Apast from the Triton, the new ambassador will most likely be endorsing Mitsubishi’s SUV line-up like the Outlander and ASX to her fanbase. “I am proud of representing Mitsubishi – a strong and prestigious brand with a great motorsports heritage. It was an exciting journey for me last year, as the Triton product ambassador and owner. Most of the extreme events which I’ve been with Mitsubishi have proved the strength, durability and endurance of the Triton. I wish to thank Mitsubishi Motors Malaysia for the opportunity to work together again and I am looking forward to represent the brand overall this time,” Leona said on her appointment as the new ambassador of Mitsubishi Malaysia.

As Mitsubishi Malaysia’s brand ambassador, Leona will appear in several campaigns including all types of media, roadshows and social media. She is set to appear at the recently introduced locally-assembled Outlander preview roadshow at Mid Valley Megamall, from today till 1 October from 10.00am-10.00pm.

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