naza-euro-motor-acquires-citroen-exclusive-distributorship After years of trying to make the CITROËN marque work in the country with Brookland Motors, Automobiles Citroën has finally decided to hand exclusive distributive rights to Naza Euro Motor. As of 1 January, Naza Euro Motor, a company under the wide umbrella of the Naza Group of Companies, will provide a new brand building approach as well as re-popularize the Citroën marque in the country.


In the pipeline, Naza Euro Motor is already in the process of establishing a 3S Center in the capital city, which is slated for completion at the end of February. Meantime, Naza Euro Motor has already setup a dedicated Call Center for existing and potential Citroën customers. Additionally, more Citroën 3S centers have been planned for the Northern and Southern regions in the progressive months.

The last Citroën variant to be introduced in the country was the C4, also available in DS4 guise, when the former distributor showcased it at their flagship Jalan 222 showroom. In the near future, Naza Euro Motor has announced that it would unveil several new and exciting variants.

“This appointment is another milestone for the Naza Group. Citroën has a rich heritage in innovation and technology and we are proud to represent a brand with such history and prestige,” commented SM Nasarudin SM Nasimuddin, Joint Group Executive Chairman of the Naza Group of Companies.

He added, “We believe there is sufficient demand for the brand’s products in Malaysia and with the right strategy we are confident of realizing Citroën’s full potential in this market.”

Citroën is one of the world’s more popular French marque, probably Renault and Peugeot excel a bit more in terms of brand value. Through its 90 years in the business, Citroën through its “Créative Technologie” positioning has successfully proclaimed a full-electric variant as well as vehicles equipped with e-HDi micro-hybrid and Hybrid4 technology.

In the world of World Rally Championship (WRC), Citroën has won multiple WRC titles (8) with the Xsara, C4 and C3 variants, all courtesy of 9-time champion Sebastian Loeb.

Citroën has amassed 10,000 customer points, recognition in over 90 countries and 1,436,000 units sold around the globe as at the end of 2011.

For further information about Citroën and Naza Euro Motor, please contact the Naza Euro Motor dedicated call center at 1-800-222-808.