|Naza Euro Motor, distributors of Citroen cars, today officiated its first 3S showroom in the Glenmarie Shah Alam vicinity. The occasion also marked the revelation of the newest Citroen variants: the DS5 and DS4.|
Naza Euro Motor’s flagship Citroen 3S Center and DS boutique
Absorbing an investment cost of RM3.5million, the first Citroen 3S center at Glenmarie is one of the four Citroen 3S centers scheduled for the brand’s revival in the country this year. This 22,000 sq-ft center houses 8 bays and services up to 24 cars daily. The other Citroen 3S centers at Juru, Penang lsland and Johor Bahru are slated for progressive introductions in due course. As part of Naza Euro Motor’s 3-year plan for Citroen, there will be at least ten outlets by 2015.
PSA Citroen Peugeot Group has acknowledged Nasim’s perseverance and consistent track record with the Peugeot marque. In a span of five years, Nasim has managed to up cumulative sales units of Peugeot vehicles from 1,000 cars to a staggering 6,000 cars on the road as at the end of 2012. Hence, the Group is imminently confident that the affiliated Naza Euro Motor can turn fortunes around for the Citroen marque in the country.
As previously mentioned, the Citroen DS5 and DS4 bring about Citroen’s resurgence under the stewardship of Naza Euro Motor. The DS5 and DS4 both feature outstandingly ‘flamboyant’ design that incalculates Citroen’s DNA of innovation and distinction.
The mid-sized Citroen DS5 takes on a sculptural and sleek profile all around. We discovered its exterior motifs to be more of a hovering spacecraft. Its front fascia bears the definitive chrome-finished saber, LED light signature and extended bottom fascia for the aesthetics and dynamism values. At the side, the taut shoulder lines and chrome piece simply blend effortlessly to the svelte silhouette of the DS5. From the rear, the wing design and aerodynamic posture, along with the trapezoid double-exhaust, will certainly turn heads on the road. Specially selected 18″ wheels complete the mid-sized sedan’s overall stance. ”
Moving to the interior, the DS5 is instilled aerospace-inspired styling cues such as; a driver-centric cockpit, aircraft-styled overhead controls and a three-section glass roof. The tapering lines of the upper central console and overhead controls resemble an aircraft cockpit at best. The center console features the eMyWay navigation system with reverse camera, the standard Arkamys audio system and auto dual-zone air-conditioning. An optional Denon Hi-Fi system is available for music aficionados. More importantly, the driver sees a color HUD (Heads-up Display) and clear rectangle-shaped meters in white & red hues. Comfort and premium interior feel is aided by supple leather seats in either Fauve Club or Red Club material. In addition, electric driver seat with lumbar and massage function further denotes ultimate comfort within the confines of the DS5. Boot space, too, is equally exemplary on this mid-sized sedan at 468 liters, with the rear seats up.
An able 1.6-liter twin-scroll turbo high-pressure engine powers the Citroen DS5 up to 156 hp at 6,000 rpm and 240 Nm of torque at 1,400 rpm. The powerplant includes a six-speed automatic transmission.
The Citroen DS5’s primary handling, stability and braking rely on front MacPherson struts and rear transverse beam with front ventilated discs and rear discs. Major safety equipment consist of ABS with EBD and EBA, 6 airbags, front & rear parking sensor and ESP.
The compact Citroen DS4 presents a more modest package on the exterior and interior when compared to its immediate sibling. Exterior-wise, the DS4 blends defined shoulder and all-around flair lines on a curvaceous body. Additionally, the DS4 incorporates raised suspension, concealed rear doors, stretched lines and a sweeping silhouette. Like its mid-sized kin, the DS4 has delightful 18″ wheels.
The refinements of the exterior are carried over into the interior, which included; a driver-centric center console with a brightly-lit blue instrument cluster and ‘comfy’ upright seats. Moreover, customary dual-zone air-conditioning, an enhanced Arkamys audio unit compatible with Bluetooth, USB and AUX devices, and Habana Club leather seats elevate the DS4 to Premium C-segment status. The rear luggage has a maximum capacity of 385 liters.
Except for rear drawn arms suspension, the DS4 is matched very closely to the DS5 in terms of chassis, safety features and the relevant technical data.
Powered by a 1.6-liter twin-scroll turbo powerplant with 6-speed automatic gearbox, the DS4 is capable of 163 hp at 6,000 rpm and 240 Nm of torque at 1,400 rpm.
Four colors are available for the Citroen DS5 in Noir Perla Nera, Gris Galena, Brun Hickory and Blanc Nacre. The mid-sized retails for RM 195,000 on-the-road. Meanwhile, the Citroen DS4 is offered in four colors; Blanc Nacre, Brun Hickory, Rouge Babylone and Noir Perla Nera, at an on-the-road price of RM 165,000.
Naza Euro Motor also relayed information that an upcoming Citroen variant is scheduled for the second half of the year. That variant is none other than the Citroen DS3, the World Rally Championship (WRC) car that is currently driven by 9-time WRC Champion Sebastien Loeb and co-driver Daniel Elena. Citroen, winners of 8 WRC Constructors’ titles, is vying to capture a possible tenth Drivers’ title and ninth Manufacturers’ crown this season.
The new Citroen distributors divulged a sales target of 600 units for the first year, and in 3 years time the company hopes to reach an eventual 2,000 units per annum.
Citroen DS5 und DS4 assorted images