Naza Kia Malaysia recently had a signing ceremony at the Malaysia Autoshow 2018 venue to mark the appointment of MBf Automobile as a new dealership.
The signing ceremony was between Naza’s Group CEO of Autmotive Group Samson Anand Georgeand Daniel Choo, the Group General Manager of MBf Automobile. This new dealership appointment symbolizes Naza Kia Malaysia’s relentless pursuit of brand excellence and brand reach in the country. “We are grateful for the immense support from our dealers over the last few decades and we welcome MBf Automobile Sdn Bhd to our existing network of dealers. This dealership reassures us of Kia’s growing presence in Malaysia and the confidence that dealers such as MBf Automobile Sdn Bhd place on us,” said Samson George.
“This year, we plan to continue intensifying investments to further grow our network with five new outlets nationwide and expand customer touchpoints to ensure an extraordinary experience throughout the consumer journey,” he added.
In addition, Naza Kia Malaysia continues to creatively improve consumer engagement using key elements of future design and technology. MBf Automobile will set up its first Kia outlets incorporating the Korean brand’s new corporate identity for its Kia Concept stores. In view of the latest development, the first 3S Kia City Concept store Experiential showroom in Malaysia is set to be established at Menara MBf with an investment of RM5 million, along the bustling Jalan Sultan Ismail by mid-2019.
In addition, MBf Automobile will also undertake an existing Kia outlet located at Jalan Maarof, Bangsar and invest RM1.5 million to revamp the premises into a Kia City Concept store that will begin operations in the third quarter of 2018.
To date, Naza Kia Malaysia has 51 sales and service centres in the country. In the pipeline, the company has plans to open up new outlets nationwide in 2018.
MBf Automobile Sdn Bhd, is a wholly-owned subsidiary of MBf Group, a multinational corporation whose portfolio has grown substantially to a range of sectors and regions to embody one of the Asia Pacific’s leading private conglomerates. With this appointment as a Kia dealer, the MBf Group is making as serious comeback in the automotive business in Malaysia.