|Just days after the all-new Kia Cerato hoopla, Naza Kia Malaysia last week got active again with the announcement of its latest Kia Red Cube at the city of Johor Bahru in the southern State of the Peninsular.|
The Kia Red Cube 4S (Sales, Service and Spares) Johor Bahru is the second flagship dealership after the Kia Red Cube at Petaling Jaya’s Jalan 222. The newest Red Cube takes up a 38,241 square feet area to become the largest dealership in the southern State. At a cost of RM10 million, the Red Cube Johor Bahru would serve owners in neighboring vicinities such as; Pasir Gudang, Kota Putri, Megah Ria, Kota Masai, Taman Mawar, Bandar Permas Jaya, Plentong, Taman Molek, Johor Jaya, DesaTebrau, Taman Daya, Pelangi Indah, Mount Austin, Setia Indah and Johor Bahru.
The Kia Red Cube Johor Bahru facility has 18 service bays that could take up to 45 cars per day. Additionally, the facility houses a body & paint booth, meeting rooms, training rooms, a kids area, a café, free WIFI and internet stations.
Dato’ Hafiz Syed Abu Bakar, COO of Naza Kia, commented, “In late December 2011, we launched our flagship Kia Red Cube in Petaling Jaya which incorporates Kia’s New Global Space Identity. Now, the Kia Red Cube Johor Bahru follows suit albeit with a new Chrome emblem added to the mix. The Chrome logo is the first of its kind in the world and as such sets a precedent for other Red Cubes in the world.”
Hafiz also announced that Naza Kia is already embarking on two new Red Cubes at Rawang and Kuantan, each at a cost of RM6 million. For the first half of the year, Naza Kia has been experiencing a healthy sales growth, with an 8 percent increase as compared to the same period last year. The incremental sales is led by the Kia Forte 6-speed variant which contributed 2,113 units. Naza Kia’s second best variant is the compact Kia Rio, with 786 units accounted for. The company hopes that the newly introduced Kia Cerato would be able to match its predecessor in terms of sales and acceptance level into the second half of the year.