BMW Malaysia has announced a new Managing Director and CEO for 2018. Harald Hoelzl is set to assume leadership responsibilities in the country from outgoing  MD and CEO Han Sang Yun from 1 March. Han will take on the role as the new President of BMW Group Korea, next.

Hoelzl first began his career with the BMW Group in 2002 and has served in various functions in the Sales, Marketing, Dealer Development and IT departments. With an impressive track record, BMW Group AG appointed him as Head of Marketing at BMW Central South Eastern Europe in 2011 before leading the BMW Group’s operations in the Czech Republic.

Han, meanwhile, will be the new President for BMW Korea effective 1 March in place of current President Dr. Hyojoon Kim who will assume the roles and responsibilities of Representative Director and Chairman for the premium automaker in the country.

With over 20 years of experience in the automotive industry in his native country Korea, Han was appointed the Managing Director and CEO at BMW Malaysia in January 2015.

In his time in Malaysia, Han led the premium automaker to its best-ever performance growth in 2017 and he was also the key driver in growing BMW Group Malaysia’s portfolio of Plug-in Hybrid vehicles to 55% of its total volume delivery in the country, further driving the premium automaker’s strategy for Visionary Mobility.

About BMW Malaysia Sdn. Bhd

BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.