New Mazda3 nabs Red Dot Design Best of the Best
The New Mazda3 have just arrived on local shores and already the buzz has been well spread on domestic auto media channels. To add icing on the cake, Red Dot has awarded the New Mazda3 the “Best of the Best” recognition.
The Red Dot product design awards’ top honor is given by the international jury of design experts on only the most exceptional products, in this case the best passenger car model.
The fourth-generation Mazda3 was unveiled at the Los Angeles Auto Show in December 2018. With a more mature SKYACTIV-Vehicle Architecture, the New Mazda3 gets a more aggressive KODO design proposition. Efforts are poured in to ensure it takes on a sharper and sleeker exterior to appease younger crowd. The interior is made up to be more interactive and intuitive with all the modern technologies.
Engine options available for the Mazda3 include the latest SKYACTIV-X, SKYACTIV-G and SKYACTIV-D. SKYACTIV-X is introduced for the first time.
Interior-wise, the cabin is laid out to ensure a human-man interaction and components enhance usability to prevent discomfort and fatigue.
As for driving dynamics, Mazda3 promises a more enhanced driving attributes from accelerating, turning to braking. The car’s behavior feels completely natural while at the same time filtering out undesirable road input.
Mazda3’s Chief Designer Yasutake Tsuchida remarked, “We did away with character lines and other superfluous elements to express the purity of Japanese aesthetics and create a single-motion form that is deceptively simple yet profoundly expressive at the same time. The level of refinement is the product of human hands with vast experience, and we’re delighted to be recognized by the global design community.”
The Mazda3 Red Dot “Best of the Best” award was handed to Ikuo Maeda, Mazda Motor Corporation’s global design chief and Jo Stenuit, European design director.