Nissan has reached a new milestone with 150 million vehicles produced globally. It took 73 years for Nissan to produce its first 100 million vehicles after the company was founded in 1933, and another 11 years to build the last 50 million. A special ceremony was held at Nissan’s Resende Industrial Complex in Brazil to mark the 150 million milestone. The plant located in South America has been in operations for three years.
A Grey Rust Nissan Kicks S, one of the new color options for the crossover made in Brazil, rolled out as a symbolic 150 millionth car to come off the production lines. Made in Resende since April 2017, the crossover Kicks already accounts for almost 50% of the monthly production at the Industrial Complex.
Since mid-July, Resende is operating in two shifts to support the growing demand for the crossover. With a total workforce of 2,400 people, production in the Rio de Janeiro state unit is part of an investment totaling R$ 750 million. Aside from the Kicks, the Nissan March and Versa were the other models produced at the plant.
The 150,000 cars made in Resende demonstrate that Nissan is expanding its footprint in Latin America. Nissan has a comprehensive production process at the Resende Industrial Complex with its own body shop, paint shop, plastic injection molding shop, assembly shop, and quality inspection area, in addition to the powertrain plant and a test track
In April 2015, one year after start of operations in Resende, Nissan surpassed the 30,000 mark. In 2016, it reached the 70,000-unit mark in two years of operation. At the same time, it kicked off its exports program targeted at eight Latin American markets. This year, five months after the third anniversary of the plant, Nissan achieved a new record in the number of cars produced locally, for both domestic and export markets. More than fulfilling the production needs to attend Brazilian customer’s needs, the complex is also an important base of exports for the entire Latin-American region. Units produced in Resende have been exported to markets including Argentina, Bolivia, Chile, Costa Rica, Panama, Peru, Paraguay and Uruguay. Together with the Córdoba Plant in Argentina (that’s being prepared to produce the NP300 Frontier from 2018), both Nissan’s plants will have a key roll in supplying vehicles for customers in the region.
Nissan sees the 15-millionth milestone as the result of 84 years of continued support from all of its stakeholders worldwide, including employees, dealers, suppliers and local communities, as well as the numerous customers.
When Nissan reached the 100 million vehicle milestone in 2006, 76.5% of the total vehicles had been produced in Japan. Localization of production accelerated in the past 11 years, during which 76.5% of the 50 million Nissan vehicles were made outside Japan, driven in particular by the U.S. and China.
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