|The all-electric Nissan LEAF has smashed its own sales record with a 33 percent increase in European sales in 2014 over the previous year, taking more than a quarter of the burgeoning electric car market with 14,658 sales.|
The total volume for electric cars accounted for 56,393 units, with the LEAF accumulating 14,658 units or 26%, followed by the Renault ZOE 11,227 or 20%. Other top selling electric variants included the Tesla Model S with 8,734, BMW i3 with 5,804, Volkswagen e- Up! with 5,365 and Volkswagen e-Golf with 3,328. This year the Nissan LEAF has been joined by an unprecedented number of new entrants into the EV market and has emerged as the leader on a global, US and European basis. Last year was the fourth year in a row that the electric family car has topped the zero-emission sales charts in Europe.
Vice President, Sales & Marketing of Nissan Europe, Guillaume Cartier remarked, “We can now see the impact that word of mouth is having on our sales, with 95 percent of our customers happy to recommend their car to a friend and 50 percent saying they would never go back to diesel or petrol. This kind of powerful advocacy, combined with an increasing awareness of the massive running cost savings electric car drivers experience, is why our Nissan LEAF sales continue to grow.”
He added, “Data from our CarWings telematics system* shows us that Nissan LEAF drivers drive 40% more kilometers than the European average for petrol or diesel cars, covering over 16,500 km per year. This data demonstrates that this car is the primary car for many households and that is changing the consumer perception of electric cars.”
Nissan LEAF gets refurbishment in mid-2013
The Nissan LEAF was launched in early 2011 in the European market, followed by a revised version introduced in mid-2013 with over 100 improvements led by customer feedback. Domestically, the Nissan LEAF is distributed by Edaran Tan Chong Motor (ETCM), who’s been an advocate of electric mobility in the country since 2012.