Lucasfilm has announced that it is teaming up with five of the world’s most well-known brands; Nissan, Duracell, General Mills, Gillette and Verizon; for the launch of an extensive global promotional campaign in support of “Rogue One: A Star Wars Story,” opening on 16 December.
“We are extremely pleased to be working with such a remarkable group of promotional partners for ‘Rogue One,'” said Lynwen Brennan, general manager of Lucasfilm. “This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of ‘Rogue One.'”
With their specific, custom-designed campaigns and innovative programs, the five internationally respected global brands are poised to complement the tempo and tone of the overall marketing campaign of this first-ever standalone Star Wars story.
Rogue One: A Star Wars story
From Lucasfilm comes the first of the Star Wars standalone films, “Rogue One: A Star Wars Story,” an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves. The movie hits theaters in December.
The Rogue One: A Star Wars story stars Felicity Jones as Jyn Erso, Riz Ahmed as Bodhi Rook, Ben Mendelsohn as Director Orson Krennic, Mads Mikkelsen as Galen Erso, Jimmy Smits as Bail Organa, Diego Luna as Captain Cassian Andor, Alan Tudyk as K-2SO, Asian kung fu star Donnie Yen as Chirrut Îmwe.
Movie plot from IMDB: Jyn Erso, a Rebellion soldier and criminal, is about to experience her biggest challenge yet when Mon Mothma sets her out on a mission to steal the plans for the Death Star. With help from the Rebels, a master swordsman, and non-allied forces, Jyn will be in for something bigger than she thinks…