Honda Malaysia has added a new color to their existing Honda City variant, the Taffeta White. The City’s new paint now brings a choice of four (4) colors for customers to choose from, which also include Alabaster Silver, Polished Metal and Crystal Black Pearl. Since its launch in December 2008, the 3rd Generation City has sold more than 36,000 units. With the Taffeta White, Honda Malaysia is targeting a monthly sales of 1,700 units with 40% of sales deriving from the Taffeta White. In conjunction with the new color introduction, Honda Malaysia takes the opportunity to promote the notions of advancement in life, which is inspired by an internal customer profile study conducted recently. According to the study, more than 50% of the 3rd Generation Honda City owners considered their purchase decision a part of progression in life. Thus, a rock-climbing activitiy themed Get on the rock! with Honda City was initiated by the Company to support a sort of advancement in life for potential individuals and buyers. The month-long rock climbing competition has started at the One Utama Shoppng mall in Bandar Utama, Petaling Jaya. Honda Malaysia seeks to use this popular physical sport as a channel to reflect the quality attitudes required to advance and progress in life, as rock climbing requires coordination between strength and strategy. What is more subtly required in the pursuit is determination,... Read More