CRUISING ON THE EDGE WITH THE CRUZE

Pavilion Crest Sdn Bhd, Malaysian distributors of the Chevrolet vehicles, had its first Chevrolet Cruze Media Test Drive event very recently at the beachfront vicinity of Pimula Beach, Kuala Terengganu. The event presented the media the opportunity to drive the new Cruze on various road conditions through highways, trunk and town access roads. Our first destination was Chukai in Kemaman, Terengganu and eventually Kuala Terengganu’s Primula Beach which took almost 4 1/2 hours, along scenic and breathtaking coastal roads, to reach. The new Cruze is loaded with a complete stylish and versatile package both on the exterior and interior.... Read More

HONDA DREAMS FUND GOES INTO ITS FOURTH EDITION

 Honda Malaysia Sdn. Bhd. and United Nations Development Programme (UNDP) Malaysia today announced the fourth batch of 20 successful Honda Dreams Fund (HDF) scholars. With the scholarship, these Malaysian youths from underprivileged backgrounds from all over the country will start on a new journey towards making their dreams a reality! Selected out of the 1,700 applicants received since the scholarship opened for application, these youths personify the young generation who hold steadfast to their dreams despite facing financial obstacles to achieve them. These final 20 HDF scholars will be joining the 60 scholars from year 2007 – 2009 in... Read More

SITI NURHALIZA BAGS NISSAN X-TRAIL

Two award winners met each other at Edaran Tan Chong Motor’s (ETCM) Jalan Raja Laut Nissan showroom recently where the ABPBH2009’s “Most Popular Artiste”, Dato’ Siti Nurhaliza received a brand new Nissan X-Trail SUV from NST/Maybank’s “Automotive Man of The Year 2009”, Dato’ Dr Ang Bon Beng, the Executive Director of ETCM. ETCM is the proud sponsor of Anugerah Bintang Popular Berita Harian (ABPBH) for the second year since ABPBH 2008. For ABPBH 2009, two brand new Nissan vehicles were given away as Grand Prizes, including a Nissan X-Trail 2.0L Auto and a Nissan Grand Livina 1.6L Auto. Siti... Read More

SHELL INTRODUCES FERRARI’S FUEL CHOICE TO MALAYSIANS

 Shell Malaysia today introduced its latest fuel product, the V-Power 97, which would replace its current RON97 regulated fuel at the pumps. The new V-Power 97 is definitive fuel product which is designed to give Malaysian motorists improved power and performance for just about any vehicles. This latest V-Power fuel is recommended by Ferrari’s Formula One team, particularly its drivers Felipe Massa and Fernando Alonso. In a special pre-recorded video session, Massa who’s currently preparing for Round 9 of the Formula One World Championship at the European Grand Prix in Valencia, Spain commented that this specially formulated V-Power 97... Read More

CONTINENTAL KICK-STARTS STALLION COMMERCIAL IN ASIA PACIFIC

 Continental tyres, the 2010 FIFA World Cup sponsor, has embarked on using a black stallion in its television commercial. The 30-second brand commercial, which was shot within Asia Pacific is known as the Stallion and valid for screening from June onwards. A horse symbolizes agility, strength and speed. The ride on a horse is not in its destination but the experience that one goes through based on trust, confidence and challenges. Holding true to the core essence of a brand that has been around for over 140 years, a black stallion which is a brand icon is further used... Read More

HONDA SINGAPORE RELOCATES SAFETY DRIVING CENTRE

 Singapore Safety Driving Centre Ltd. (SSDC), a Honda affiliate company, has relocated from Ang Mo Kio (in central Singapore) to Woodlands (in northern Singapore) and held a ceremony to commemorate the official opening of its new safety driving center which includes the first full-scale multi-story driving circuit in Southeast Asia. Equipped with a 3-story driving circuit that makes effective use of limited land, the new facility is the only safety driving center in Singapore which can provide training and testing for riders and drivers of all types of vehicles from motorcycles to heavy vehicles including crane trucks. Since its... Read More

ALFA ROMEO GIULIETTA GETS EURO NCAP SAFETY RECOGNITION

The newly introduced Alfa Romeo Giulietta has been conferred the title of the safest compact vehicle by the Euro NCAP five-star rating with an overall score of 87/100. The Euro NCAP stringent requirements include four areas of assessment, namely Adult Occupant, Child Occupant, Pedestrian Protection and Safety Assist. The Giulietta proved its impeccable comfort and safety in the Adult Occupant assessment with a close to perfection score of 97%, while in the Child Occupant and Safety Assist categories, the versatile car did 85% and 86% respectively. However, the ratings for the car’s Pedestrian Protection assessment dwindled to only a... Read More

CHEVROLET’S BOW-TIE EMBLEM COMMANDS RECOGNITION

 For centuries the bow tie has been a symbol of elegance and nobility, popularly seen at formal and grand occasions. Just like the fashionable bow tie, the Chevrolet bow-tie emblem has its own long history and has stood the test of time. The trademark made its first appearance in 1914 and was to remain the recognizable nameplate for decades to come. The Chevrolet Motor Company was the brain child of Swiss mechanic and racing driver, Louis Joseph Chevrolet, and GM founder William Durant. The company was then incorporated into General Motors in 1911. The first Chevrolet automobile, the Classic... Read More

NAZA KIA OFFERS RONDO LIMITED EDITION VARIANTS

 Naza Kia Sdn Bhd, the official distributor of Kia Motors vehicles in Malaysia, is targeting to sell 300 units of a limited edition higher-specification Citra II Rondo. The limited edition Rondo features 13 new aesthetic and practical enhancements that add a sporty and premium touch to the popular versatile crossover utility vehicle (CUV). Both the Rondo EX and EXS variants will feature the 13 new enhancements while the price of both vehicles will be maintained at RM86,088 and RM90,088 respectively. However, Naza Kia will offer these higher specifications for only 300 units of the Rondo, thus increasing the value... Read More

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