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BMW Group Malaysia has just announced the latest 4S dealership into their Dealers’ network ranks. Pendragon Auto Sdn Bhd. becomes the newest member of the BMW Dealers’ network and operates at Jalan Teluk Sisik in Kuantan, providing comprehensive 4S (Sales, Service, Systems and Spare-parts) facilities to BMW customers throughout the East Coast of Malaysia.

The new dealership, which began operations in May 2010, houses a sales office, lounge area, lifestyle café, BMW Premium Selection area and a display area that can hold up to 11 cars.

Welcoming Pendragon Auto to the BMW Group network, Geoffrey Briscoe, Managing Director of BMW Group Malaysia said, “Pendragon Auto is a fine example of enthusiastic entrepreneurship, an essential quality that BMW looks for in its dealerships. We believe Pendragon Auto’s professional management, combined with its discerning business sense and a commitment to customer service will serve as a valued addition to BMW’s dealership network and strengthen our presence in the Malaysian East Coast.”

Briscoe added that the new dealership’s foray into the business of representing the BMW car brand could not have arrived at a better time with BMW Group Malaysia’s recent introduction of the new BMW 5 Series, BMW X5 and BMW X1. With BMW Group Malaysia sales to date already surpassing performance of the previous year, the breadth of the new BMW vehicles available are set to drive BMW Group Malaysia’s business even further in the third and fourth quarter of 2010.

Reiterating Pendragon Auto’s commitment to BMW customers in the East Coast of Peninsular Malaysia, Azri Aziz, Managing Director of Pendragon Auto said, “Through this partnership with BMW Group Malaysia, we at Pendragon Auto seek to combine our commitment to providing premium quality BMW products and services with the wealth of knowledge and experience which we have inherited from Auto Bavaria, who have successfully managed the 4S Centre in Kuantan for the past four years and to further develop and improve the BMW business through the delivery of outstanding services to our customers in these parts of Malaysia.”

“As a market, Kuantan and the Malaysian East Coast have shown significant potential for growth as more and more customers seek cars in the premium segment. Moving forward we anticipate up to a 20% market growth over the next year” added Azri.

The introduction of Pendragon Auto is another achievement in BMW Group Malaysia’s ongoing strategy of expanding its dealership network and to provide BMW customers with more choice and convenience while catering to BMW’s growing customer base.

In the past three years, BMW Group Malaysia has undertaken several dealership initiatives which include establishing new BMW and MINI dealerships, refurbishment of existing dealerships and the launch of BMW Premium Selection, BMW’s used-car dealership program.

The new Pendragon Auto 4S BMW centre is located at Lot 32, Jalan Teluk Sisek, 25000 Kuantan,Pahang.

For further information customers can call 09-516 1666 or visit www.bmw.com.my

BMW Group Malaysia has just announced the latest 4S dealership into their Dealers’ network ranks. Pendragon Auto Sdn Bhd. becomes the newest member of the BMW Dealers’ network and operates at Jalan Teluk Sisik in Kuantan, providing comprehensive 4S (Sales, Service, Systems and Spare-parts) facilities to BMW customers throughout the East Coast of Malaysia.