Slight decline from their once invincible 300,000 units figure was due to the carmaker’s lack of new and facelifted variants for the entire year. Despite a minor downtrend in sales, Perodua still holds a commanding 30.2 percent market share. “The demand for vehicles this year has been very encouraging as competition is heating up – especially from the foreign carmakers. Nevertheless, We wish to thank all citizens for making us the most preferred compact car company for 7 years in a row,” Dato’ Aminar Rashid, Perodua’s Managing Director commented.
Last year in December, the 2nd largest carmakers in the country introduced its pre-owned vehicle business to appease first time car buyers. The pre-owned Perodua outlet’s construction is currently in progress at the Subang Permai vicinity, with completion scheduled for the next two quarters.
With 2012 in the books, Perodua sets a target of 194,000 vehicles for this year, representing 30 percent of the Total Industry Volume (TIV). Aminar expressed that the target is based on the expected strong economic performance of above 4% for the year. Furthermore, Aminar believes that the company’s sound sales and after sales strategies and operations can assist in achieving the targeted figures.
In addition, Perodua revealed a 4-year expansion plan for its manufacturing and sales distribution channels at an investment cost of RM2.32 billion between 2012 – 2016. For this year alone, the company announced that it would spend RM68 million for major upgrades on facilities, plants and so forth, and a further RM54 million allocation for land acquisition and infrastructure development.
Aminar explained. “A large portion of our capital expenditure over the next few years will be focusing on further strengthening our core businesses to ensure that we will be able to compete in a fully liberalized automotive market.”
A new Perodua headquarters at Section 19, Petaling Jaya is slated for a 2014 completion. Perodua intends to play a major role in the industry when the new HQ is in full swing.