Spurred by the recent release of their very first Sedan model, National Carmakers Perodua is imminent confident of maintaining its current year target of 216.000 units. The company is looking to break 118,000 units in the second half of the year, which more than double the first half’s total of 97,400 units.
Perodua’s sales uptrend is possible, despite the reduced total industry volume (TIV) projected by the Malaysia Automotive Association (MAA) to 580,000 vehicles from 650,000 vehicles earlier in the year due to volatility of global economy and the soft consumer sentiment in the first 6 (six) months of the year. “Despite the expected increase in sales for the second half, we maintain our production forecast of 216,000 vehicles for the year, having already planned our production expectation of the year, which includes the Perodua Bezza,” said Perodua President & CEO, Aminar Rashid Salleh.
Speaking of the new Perodua Bezza sedan, the company reported that bookings have reached 1,000 cars per day since its initial release on 16 July. Only thing Perodua has to do is to make sure that there’s enough stocks to meet the growing demands. In total, the model has amassed 10,115 units on the order sheets, so far. As many as 500 units have been delivered to early-bird customers. “We began mass production of the Perodua Bezza since June and have a ready stock of 7,000 as of 21 July. By 31 July, we expect to have 9,000 units ready for delivery nationwide. We will do our best to ensure that delivery is made in a timely manner” Aminar added.
Aside from the Bezza buzz, other models which contributed to Perodua’s sales spike were the MyVi (28,100 units), Axia (51,100) and Alza (18,150).
In January 2016, Perodua announced its targets for the year, which includes 905 points for its Sales Satisfaction Index, 870 points for its Customer Satisfaction Index.
On after sales, Perodua saw one million vehicles patronizing its 186 service centers nationwide, an increase of 5% from 965,000 vehicles in the same period last year. Parts sales (including accessories) for the first half of 2016 also improve by 5% to RM 126 million from RM 120 million in the same period. In addition, intake revenue has also increased to RM 330 million in the first 6 (six) months of 2016, up 13% from RM 293 million in the same period last year.
The only decline in Perodua’s coffers is in their Production capacity, where a drop of 14 percent to 100,300 units across all models, from 116,400 units in 2015.