National carmakers Perodua has initiated a 5-year Nationwide Road Safety campaign for motorists. The 5-year Perodua road safety initiative is aimed at bettering the behavior of Malaysian drivers, beginning with encouraging drivers to follow basic traffic laws as well as practice effective driving habits.
The Perodua road safety campaign has been green-flagged from now until February 2018 during the Chinese New Year festivities. Meantime, special child seats, in view of the road safety campaign, are offered by the carmakers at introductory prices of RM660 for infantd and RM780 for toddlers. After the promotional period, the Infant seat will be priced at RM790 and Toddler seat at RM980. Infant seats are for babies weighing up to 13 kg and available in red or grey colors, while the toddler seats (red or black) are for children weighing up to 36 kg.
The 5-year program’s initial focus is on four pillars of good driving habits, namely the wearing of seat belts, non-usage of mobile devices while driving, the usage of turn signals and the usage of child seats. The road safety campaign promotion and related messages are targeted to reach a total of 1 million customers within a year of the program. “We believe that this 1 million target is achievable as a total of 1.2 million customers patronise our sales and service outlets every year, and we will take this opportunity to educate on positive driving habits through these touch points,” Perodua’s Chief (Dr) Aminar Salleh said. “We believe that the products we offer are competitive against other established brands and what’s more these come with our seal of approval.”
Another of Perodua’s safety initiatives is Tweckbot. Perodua became one of the first carmakers in the country to have a social media-based safety campaign when Tweckbot was launched in 2011. Offering a free 50-point vehicle inspection for all Perodua vehicles every festive period, Tweckbot has inspected around 5,000 vehicles since its inception, representing Perodua’s efforts to ensure the safety and roadworthiness of its vehicles. “As part of this 5-year Road Safety Program, Perodua hopes to work with various government agencies such as Jabatan Pengangkutan Jalan Raya (JPJ), Jabatan Keselamatan Jalan Raya (JKJR) and the Malaysian Institute of Road Safety Research (MIROS) to make the roads safer. We are firm supporters of the government’s efforts in enhancing road safety and want to play our part.” Aminar concluded.
Perodua 3Q sales: Sales keeps rolling in
Perodua has achieved a sales total of 151,600 units for the first 9 months, ending 30 September 2017. The figures represent a spike of 0.5% from 150,600 in the same period last year. For the third quarter of 2017, Perodua sales slowed slightly by 3% to 51,900 against 53,500 for the third quarter of 2016.
The company expects the final quarter of the year to be somewhat challenging, but remains optimistic of hitting their yearly mark of 202,000 units.
Several models were top movers for Perodua, namely the Axia, which accounted for 48,700 units, followed by the Myvi with 42,000 units, the Bezza with 39,800 units and Alza with 21,400 units.
For after sales, service intake has increased by 4.6% to 1.58 million for the first 9 months ending 30 September, against 1.51 million intakes for the same period last year. On production, Perodua manufactured 147,900 vehicles for the first 9 months of the year, a reduction of 3.8% compared with 153,700 units produced in the same period last year.