National carmakers Perodua has been awarded a Gold for the first time in the “Automotive” category at the 2017 Putra Brand Awards, held at the Majestic Hotel Kuala Lumpur, most recently.
“This award is a true recognition to Perodua, a home-grown brand, as a preferred brand and we sincerely thank all Malaysians for their endorsement and trust in us,” Perodua President and Chief Executive Officer Aminar Rashid Salleh said. “Perodua has been receiving the Bronze and the Silver awards for the last few years, and receiving a gold award this year has put our brand on par with other international brands. We are indeed humbled by such a recognition and will strive to be better,”
This is the seventh year Perodua has won an award out of the eight years the Putra Brand Awards have been running since 2010. This year’s award is a continued testimony of the endorsement of the brand by the consumers.
The Putra Brand Awards is an initiative by the Association of Accredited Advertising Agents Malaysia (4As) to recognize local and international brands that are near and dear to the hearts of the citizens.
Measuring brands across 24 sector categories through a robust consumer research methodology; the award is endorsed by MATRADE and supported by the Branding Association of Malaysia (BAM); The Malaysian Advertisers Association (MAA) and the Media Specialists Association (MSA).
A total of 6,000 respondents were interviewed to determine Malaysia’s best brands according to ranking “We are continually working to further improve our customers’ experience through all touch points as we believe Malaysians deserve the best from us,” Aminar said.
The Perodua Chief further added that the brand is embarking on major initiatives to enhance Customer Satisfaction which include improving Perodua’s product offerings; improve end-to-end services, such as facilitating trade-ins through its pre-owned vehicle business and better customer engagements in both sales and after sales.
Since 1993, Perodua has sold over 3 million vehicles and has been the country’s most preferred brand since 2006.