Perodua received the “The BrandLaureate Best Brands Award Most Favorite Brand Automotive Sedan/Compact Cars 2016/2017” by the Asia Pacific Brands Foundation (APBF), a few days ago.
The APBF was founded in 2005 as a non-profit organization dedicated to developing brands across all industries. The objective of this non-profit organization is to highlight the power of branding as a visual, auditory and sensory experience which is vital to the success of any business.
Perodua was the only automotive OEM which was given an award at the event. “This endorsement to all our models is a powerful one, particularly in a highly competitive market and we thank The BrandLaureate for this recognition,” Perodua President and Chief Executive Officer Aminar Rashid Salleh said.“We are happy yet humbled of this recognition by the BrandLaureate as well as by the Malaysian public for their endorsement of our brand and their strong support. We will continue to improve ourselves, in all aspects, for our valued customers.”
Perodua produces compact vehicles which include a compact hatch (the Perodua Myvi), an A-segment compact (the Perodua Axia), a compact sedan (the Perodua Bezza) and a compact multi-purpose vehicle (the Perodua Alza).
For the first four months of the year, Perodua sold 64,700 vehicles, which is an increase of 4.1% compared with 62,100 vehicles between January and April 2016.
During the stipulated period, the major Perodua models were the best-selling models in their respective segments with the Axia topping it all at 22,000 units, Bezza with 19,500 units, Myvi 13,900 units and the Alza with 9,300 units.
Based on Perodua’s own calculations, the company estimates that the total industry volume or TIV for the first 4 months of this year to reach 182,800 vehicles, an increase of 5.4% when compared with 173,400 vehicles in the same period last year. The total industry volume from January to April 2017 was reported at 183,600 units by Malaysia Automotive Association, of which Perodua delivered 64,600 vehicles or a market share 35.4%.