According to a research published by Mazda, almost 60% of European drivers see a positive future for petrol and diesel engines. The Mazda Driver Project research, commissioned together with Ipsos MORI, polled 11,008 people across key European markets and an average of 58% believe there is “a lot of innovation and improvement still to come with petrol and diesel engines”.
The polls showed a figure as high as 65% in Poland and more than 60% in Germany, Spain and Sweden. The headline results demonstrate that consumers don’t necessarily share the view of many organizations that the internal combustion engine has no role to play in the future of cars.
This is further demonstrated by the fact that 31% of drivers “hope that diesel cars will continue to exist” as electric cars become more common with the figure rising to 58% in Poland; meanwhile, on average, 33% of drivers stated that if running costs were the same as an electric car they would “prefer a petrol/diesel car”, in Italy as many as 54% expressed this opinion.
Despite the gathering momentum behind autonomous vehicles, only 33% of drivers “welcome the advent of self-driving cars” with the number dropping as low as 25% in France and the Netherlands; against this backdrop, Mazda continues to progress its pioneering advanced safety features and Mazda Co-Pilot Concept which uses autonomous driving technologies to give drivers peace of mind at the wheel. Perhaps surprisingly, there is virtually no evidence of greater support for self-driving cars in younger age groups across Europe.
The findings arrive as Mazda ramps up its Sustainable Zoom-Zoom 2030 vision to combine the best of internal combustion engines with effective electrification technologies. Central to this ambition is SKYACTIV-X, the world’s first commercial gasoline engine to use compression ignition; this new engine combines the advantages of gasoline and diesel engines to achieve outstanding environmental performance, power and acceleration performance.
Sustainable Zoom-Zoom 2030
Sustainable Zoom-Zoom 2030 is the brand’s long-term vision for technology development. In it, Mazda set out how they plan to use driving pleasure to help solve issues facing people, the earth and society. In the case of greenhouse gas emissions. For Mazda, this means taking a well-to-wheel view, and therefore today’s most rational offering is a combination of internal combustion engines and electric devices which consider each market’s energy situation and power generation methods. In this context, Mazda is determined to perfect the internal combustion engine. Mazda seeks to develop new technologies and will continue to put the driver at the heart of everything and focus on the bond between car and driver; a term Mazda deems as “Jinba Ittai”.
Accident-free in a motorized society
Mazda’s aim is a motorised society free of traffic accidents. There are three main keys to realize this. First, the brand intends to continue to advance safety fundamentals across its model range: driving position, pedal layout, visibility and Active Driving Display. Second, Mazda aims to continuously develop, update and make standard many advanced safety features such as Blind Spot Monitoring. Finally, they aim to make the Mazda Co-Pilot Concept, which uses autonomous driving technologies to allow drivers to enjoy driving with peace of mind, standard by 2025.
Mazda believes driving is a skill that people want to keep. It is an activity that can be fun as well as functional and many would like to see this skill retained for future generations. These sentiments are certainly evident in the research results which showed a significant emotional connection between car and driver. For example, an average of 69% of drivers “hope that future generations will continue to have the option to drive cars”, the figure is as high as 74% in Poland and 70% or higher in the UK, Germany, France and Sweden.