Peugeot has snapped up two Red Dot Product Design Awards for the New 3008 and e-kick scooter at Red Dot’s Award presentation held in Stuttgart, Germany. The New Peugeot 3008 has been recognized for Red Dot’s innovative achievements, which included the exterior and interior design. Meantime, the electrically-assisted e-kick scooter, developed in conjunction with MICRO, also took home the design accolade.
The new Peugeot 3008 and the e-Kick electric scooter, which can be charged in its boot, are a winning combination. The jury, comprising 39 experts, was impressed by the degree of innovation in these vehicles, their ergonomic design and the quality of their finish. In April, 39 international experts, designers, architects and lecturers chose the best achievements of the year from among 5,500 projects, hailing from 54 countries. The Red Dot Product Design Award is an international prize awarded annually since 1955.
The Peugeot 3008 stood out as much for its exterior design as for its interior design. The state-of-the-art i-Cockpit gives new meaning to being in the driver’s seat. The compact steering wheel, the customizable “heads-up” display and the touch screen with intuitive piano-key switches all contribute to an enhanced driving experience. More than 150,000 customers have ordered the new 3008 since it was launched in Europe. The majority of these (83%) have requested the Allure, GT Line or GT features.
Next Red Dot Product Design Award winner, the e-Kick scooter can travel the final few kilometers of a trip into the city, once the vehicle is parked. It folds up in seconds thanks to its innovative handlebar, enabling “multi-modal” travel. The e-Kick has been on the European market since November 2016. It is available for 899 euros from dealerships, certain MICRO outlets and from the Peugeot Lifestyle and MICRO online shops.
This is the fourth time that the Peugeot brand has received the Red Dot Product Design Award. The new Peugeot 3008 follows in the footsteps of the successful Traveller (2016), 308 SW (2014) and RCZ (2010) vehicles. This award brings the trophy haul of the new Peugeot 3008 to 37 trophies, including the prestigious Car of the Year 2017. It represents the first prestigious accolade for the e-Kick.
The new Peugeot 3008 and e-kick are display from 4 July to 6 August at the Red Dot Design Museum in Essen, Germany.