The all-new Peugeot 3008 SUV has been named the 2017 ‘Car of the Year’ at the Geneva Motor Show.

Thanks to a combination style, interior design and performance, the new Peugeot 3008 beat nearest rival brands’ models for the top honors. This prestigious trophy joins the 20 other prizes the 3008 SUV has already won since its launch at the start of 2017. The new 3008 is the fifth Peugeot to win the Car of the Year prize and the first SUV to be honored with the accolade in its history. Way back in 1969, Peugeot first won the top accolade for the 504.

The new 3008 SUV majors on technology with its state of the art Peugeot i-Cockpit interior layout, offering a more intuitive and engaging driving experience, with a compact multi-function steering wheel, 12.3-inch (HUD) head-up digital instrument display and 8.0-inch capacitive touchscreen which is accompanied by stylish satin chrome piano key toggles. Beneath the large touch screen, intuitive piano-key toggle switches give easy access to the main control functions.

More recently, the new 3008 picked up the Grand Prix award for best interior of 2016 at the 32nd International Automobile Festival.

The new Peugeot 3008 SUV also offers a number of driving aids and other high-tech equipment, as well as seamless connectivity.Nearly 100,000 customers have already placed orders in Europe with 84% opting for the Allure, GT Line or GT trim.

The ‘Car of the Year’ prize is awarded by a judging panel comprising 58 experienced journalists from 22 countries, who have been assessing each model’s entry since early 2016.

Having premiered at the Paris Motor Show last year, the highly anticipated is bound to make its Malaysian appearance in the third quarter of the year. the new-generation 3008 takes on a more robust character and dynamic stance, with a refined exterior and a wave of current technologies and driver’s assistance systems.

In looks, the front end is vertical with a powerful motif to give a feeling of strength. The wide chrome-trimmed grille sets the tone. In its center the Lion, correctly in proportion, neither too shy nor ostentatious, takes pride of place. A piercing feline look comes from the narrow headlights. It becomes sharper still when they are take on the (optional) full LED lights. There are numerous wide open air intakes. Along with the flat bonnet and waist line, the C-SUV from Peugeot looks distinctively slimmer.

The elegant lines continue at the rear, where again we find a clear and very modern design. Beneath the inclined rear window, a gloss black band incorporates the opalescent LED tail lights. These feature the three essential claw-marks that make the Peugeot visual signature so clearly identifiable, at night as in daytime.