First Peugeot B-segment sedan developed for International markets

The new Peugeot 301 is the first model specifically developed by the Lion marque for the sedan B segment. The model is also specifically meant to be distributed in International markets. Over 360,000 units have been produced worldwide since its launch in 2012. Its success is rooted in recognized qualities, namely passenger room and boot capacity which are the best in the segment, dynamic handling imbued with Peugeot expertise, and a design tailored to local driving conditions.

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New features have enhanced the new Peugeot 301 to satisfy a growing number of customers in this strategic segment. Its bodywork incorporates the brand’s latest stylistic codes. The vertical radiator grille, the headlights mounted flush with the bodywork and the meticulous modifications embody the car’s durability. The signature lighting, complete with LEDs at the front, reflects the technology within. The rear lights feature the opaline three-claw design.

Inside, drivers and their four passengers sit inside a comfortable, high-quality passenger compartment. The 640-liter boot is one of the largest in the segment. With a volume of 506 dm3, the boot can be extended in an instant thanks to the 1/3-2/3 rear folding seat backs, increasing the volume to 1332 dm3.

The large 7-inch touch screen with capacitive technology displays images from the reversing camera and the 3D navigation system. It duplicates smartphone content using Mirror Screen triple play connectivity (Android Auto and Carplay), an unprecedented offer in the segment.

The dynamic nature of its chassis is revealed by a modern range of engines. New for the Peugeot 301, the PureTech 3-cylinder petrol engine is already fitted on over a million of the brand’s cars worldwide. The latest generation EAT6 automatic gearbox, with its Quickshift technology, joins the range on the 1.6L VTi 115hp petrol engine. For Diesels, the 1.6L BlueHDi 100hp engine features record driving comfort and fuel consumption.

There is a full range of top level safety equipment including ABS, ESP, emergency brake assist (EBA) and a tyre pressure monitoring system (TPMS). Occupants are protected by front and side airbags and restrained by three-point seat belts in the rear. For children, the rear seats are fitted with ISOFIX attachments.

The new Peugeot 301 is made to withstand challenging weather and driving conditions. Among the specific #design features are the suspension system, the sealing and the fasteners.

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