On June 3, 1998, when Porsche announced that it would be building a sporty SUV, there were those who didn’t think the idea would work. However, the company believed strongly in the idea of a true sports car for the SUV segment.
Approximately 15 months later the company announced that it would build a new, state-of-the-art plant in Leipzig to produce the vehicle. Then in September 2002, the first ever Porsche SUV, christened the Cayenne, finally rolled off the line in Leipzig. Today, the Cayenne is widely recognized as the sports car amongst SUVs and an essential member of the Porsche model family.
Thanks to its balanced overall package the Porsche Cayenne continues to excite the customers around the world and exceeded all sales expectations over the years. More than 276,000 first generation vehicles rolled off the production line, and more than 303,000 units of the subsequent generation Porsche Cayenne that was introduced in May 2010, have been sold till 2014. The current generation Cayenne, which made its debut at the Geneva International Motor Show 2014, set new standards both in technology and fuel economy. Another milestone was the Cayenne S Hybrid in 2010: the first production hybrid model from Porsche.
Currently the Porsche Cayenne is assembled in Leipzig plant. In 2015 alone, Porsche produced in total 164,968 vehicles at the Leipzig plant, with the Cayenne model series accounting for 63,897 units which is more than a third of the production volume. The factory in Leipzig is the sports car manufacturer’s second dedicated production site along with its home plant in Stuttgart-Zuffenhausen.
In 2015 the Cayenne was the second best-selling model series of all Porsche model lines, after the Macan, with 73,118 sold vehicles worldwide. Regionally in the same year, 1,639 units of the SUV were delivered to customers in Asia Pacific.
Especially for the customers in the Asia-Pacific region, the Cayenne has a unique importance. With introducing this sporty all-terrain vehicle to the markets, Porsche was able to enter the regions that had seemed unassailable to a manufacturer of two-seater or 2+2-seater sports cars. The first four door model opened the gate to the world of Porsche for sports cars enthusiasts who could not realize their dream previously.