Since the Macan was launched in 2014, it has been a phenomenal success for Porsche. It is one of the best-selling models for the brand in 2015 with 80,216 units sold, opening the door to new customers. This fact also applies to the Asia Pacific region, as the Macan contributes substantially to Porsche’s success here.
The Porsche Macan has its home in Leipzig located at the eastern part of Germany, where the Cayenne and Panamera are produced, too. Between 2011 and 2013 the sports car manufacturer invested more than 500 million Euros and recruited an additional 1,500 employees to expand its plant which included building an ultra-modern paint shop and a dedicated body shop. With the latest expansion of the factory for the new Panamera, the site grew up again to more than 4,000 employees. The Leipzig region is now one of the world’s most attractive and innovative automotive locations.
“Porsche Leipzig realized its biggest expansion project to date with the Macan. For the compact SUV, the site has been developed from an assembly factory to a full-fledged factory with its own body shop and paint shop. It was an outstanding milestone for the young Leipzig production site.” Siegfried Bülow, President and Chief Executive Officer of Porsche Leipzig GmbH, explained.
He added, “The production site located at the gates of Leipzig is considered to be one of the most modern and sustainable automotive factories in the world. Porsche Leipzig stands for high quality standards: for example, we reached first place for the best production quality of the well-respected J.D. Power study award in 2014. More important, the Leipzig factory is priding itself for its lean production concept, intelligent logistics and IT systems.”
Porsche Leipzig is not only a business, but also a treat for car enthusiasts with a racing circuit and off-road course. More than 47,000 people visited the Customer center last year, to collect a vehicle, as a participant in adventure programs, or as part of events. The 5,200 sq. m Customer center is visible from far away: the ‘diamond’, a 32-meter high tower in the form of a gemstone standing on its tip is the architectural signature of the Porsche factory in Leipzig.