Michelin Primacy 3 ST Michelin today announced the new Michelin Primacy 3 ST premium car tyre that’s made especially for the Asia Pacific region.

The new Michelin Primacy 3 ST (Silence Tuned) is a result of 18 months of internal research and development and 10 years of preliminary studies on tyres that had traveled more than 1.3 million kilometers. The newest Michelin tyre is said to offer 25% longer lifespan than the previous Primacy LC 4ft tyre.

After a six-month trial with an unknown fleet service company in the country, Michelin M’sia is convinced that the Primacy 3 ST is primed for domestic mass market distribution.

Michelin Primacy 3 ST_3

A couple of technologies make the Michelin Primacy 3 ST stand out when compared to the nearest competitors’ tyres; EvenPeak, CushionGuard, and Stabiligrip and FlexMax. The EvenPeak technology ensures an 8% quieter ride compared to leading competitors thanks to a unique tread pattern with a wider spectrum of tread-block sizes, spreading noise across a frequency range which makes it significantly quieter. Next up, the CushionGuard technology delivers the best performance in Comfort, combining flexible tread compounds, shock absorbent sidewalls and noise-filtering rubber to cushion vibrations caused by uneven road surfaces.

Michelin Primacy 3 ST_4

Last, but not least, Stabiligrip and FlexMax technologies work together to achieve 1.6 meters shorter braking distance in wet conditions than the Michelin LC 4ft tyre and 2.9 meters compared to the average of competitors’ tyres (Michelin’s claim).

Michelin Primacy 3 ST_2

The new Michelin Primacy 3 ST is available in 16″ to 19″ sizes in the country and is priced from RM480. The new tyre is distributed at all TyrePlus and Michelin authorized dealer networks nationwide.