Ford has announced the official start of production for its globally recognized pick up, Ford Ranger, at its Ford Thailand Manufacturing (FTM) facility. The Ranger is also built at Ford’s joint-venture facility, AutoAlliance Thailand (AAT), which remains the company’s main production facility for Ranger in Asia Pacific.
With AAT forecast to operate at or near maximum capacity for the foreseeable future, Ford invested an additional $186 million in the FTM facility to allow for increased Ranger production. In addition, Ford is one of the largest automotive investors in Thailand, having invested a total of more than $2.7 billion between its wholly-owned and joint-venture manufacturing facilities, and currently employs about 10,000 people in Thailand.
The Ranger is Ford’s best-selling pickup truck in the Asia Pacific region. This includes being the best-selling pickup truck overall in New Zealand, Vietnam, Taiwan, Cambodia and Myanmar, as well as the second-best selling pickup in Australia, Malaysia and the Philippines.
As the number three pickup truck in Thailand, the Ranger has continued to increase segment share since the new Ranger was launched in 2011. This includes capturing its highest ever share of the segment in August at more than 10 percent. Having been revamped last, the Ranger now takes up even more refinements and guarantees better overall comfort. For’d’s pick up continues to portray its uncompromising demeanor on the rugged, ‘Built Ford Tough’ heritage.
With an array of smart technologies combined with off-road capability and fuel efficiency, the new Ranger continues to set the industry benchmark in the pickup truck segment for design, comfort and refinement. The definitive Smart tech. and assistive aid suite include SYNC in-car connectivity systems, Front and Rear Park Assist, Electronic Stability Program, Hill Launch Assist, Hill Descent Control, Adaptive Load Control and Emergency Brake Assistance.
The Ford Ranger remains one of the most capable trucks in its class. With a class-leading ability to wade through water up to 800 mm deep, and with 230 mm of ground clearance. It is designed and engineered to handle to most extreme terrains with ease.