Production of the new Mazda CX-5 has been started at the Hofu plant no.2 in Japan, located in the Yamaguchi Prefecture. The new Mazda CX-5 has seen its domestic debut just last week at One Utama Shopping mall. The CX-5 is locally-assembled in Malaysia, as well as Mazda’s Hiroshima plant and China.

The production at the no.2 plant is initiated to enable Mazda to meet the growing global demand for the CX-5. According to Hofu plant’s Executive Officer and General Manager Hidenori Kawakami, “I’m pleased that production of the CX-5 has begun at Hofu Plant. We are keenly aware of our position as one of the parent factories in Mazda’s global manufacturing network and working to raise Mazda’s brand value, we carefully craft each car with attention to detail, pride and commitment in an effort to please our customers.”

He added, “I hope that all of the Mazda vehicles, including the CX-5, that are made with care here at the Hofu Plant, will further enrich the lives of customers around the world. Through the manufacture of automobiles, we will continue to contribute to Japan’s monotsukuri and to regional development.”

Mazda is working to meet a global sales volume target of 1.65 million units by the end of its three-year business plan, Structural Reform Stage 2, which was launched last fiscal year. In recent years global demand for crossovers has surged and to meet this demand, Mazda has made its production system more flexible. In December 2016 the Hofu Plant joined the Hiroshima plant in producing the CX-3, a compact crossover SUV. And in August of this year, the system for production of crossovers at the Hiroshima Plant’s body factory was enhanced.

When Mazda designer, Shinichi Isayama, set out to reimagine the CX-5—a second generation featuring five variants with the inclusion of diesel for two—his approach was rooted in brilliance with a cause. Using the challenge of innovation to reinforce the “car is art” philosophy which is representative of the model, the brand did little to flip the offering on its head. Instead, Mazda made it its mission to mature as well as enhance the most outstanding features of an SUV that is already an immaculate contender in its category.

The locally-assembled Mazda CX-5 is shipped to several ASEAN countries, particularly Indonesia, Cambodia, Philippines and Myanmar. The variant’s continued success in Malaysia and proof of affinity in this market have made it necessary to extend the CX-5’s footprint within the region as well as take full advantage of the massive potential the range promises in the related markets.