|In order to stretch its International arm, National carmakers Proton today announced its re-entry into the South American country of Chile with the first delivery fulfillment of fifty Proton Preves.|
With the announcement, Proton has re-established trade with the country of Chile since it went cold after 1998. A total fifty left-hand drive Proton Preves are on the way to the Chilean port of San Antonio. Proton expects a total of 1,000 units to be exported to Chile for the year.
Proton’s Chilean distributors Andes Motor, a subsidiary of the Kaufmann Group, has initially sealed the deal with the National car manufacturers in July last year. After more than half a year, Proton managed to make the necessary order delivery, starting with the Preve model. The other models expected to be delivered in time to come are the Exora and Saga. The Exora and Sage are targeted for Chilean cities of Santiago, Concepcion Vina La Serena, Antofagasta and Valdivia Temuco Osorno.
“We are excited to re-enter the Chilean market after we sold almost 3,000 units of cars back then, from 1994 to 1998. Now, we have a new partner, who is a leading distributor of buses, trucks and luxury cars with a vast network to provide proven sales and after sales services. Proton will be their first and only passenger car brand to be marketed for the mass market, with Chile’s population of 17.6 million and a total industry volume of around 330,000 passenger cars,” Abdul Harith Abdullah, Chief Executive Officer of Proton, remarked.
“As this year is an interesting year for Proton, we are positive that this is the beginning of many more opportunities to go global, especially after we complete our current new engine programme for us to meet the more stringent regulations of European countries. We shall continue to build good cars and carry out product improvements so that we not only do better in our home turf, but improve our global presence as well,” Harith added.
The launch sales for the Prevé and Exora in Chile are targeted to be in May, followed with the Saga in November 2016. The models that will be available for the Chilean market are Prevé 1.6 Standard MT, Prevé 1.6 Executive MT and Prevé 1.6 Premium CVT. Meanwhile for the Exora, it will be the 1.6 Standard CVT and Exora 1.6 Premium CVT. In November, the Saga FLX 1.6 Standard MT and Saga FLX 1.6 Premium MT will make its debut entry.