It took 40 months for National carmakers Proton to elevate to second overall in the automotive sales tally. Previously, Proton was chasing Honda, the top non-National brand, for the runner-up spot. Meantime, the other National caramkers Perodua still hold the ‘numero uno’ position.
Last time Proton held second in overall national automotive sales was sometime in 2015. Since the entry of its Chinese comrades from Geely, Proton has had a resurgence of sort with current range of vehicle models being a hit with the citizens. Last month, Proton hit another record for the month with 8,580 units; this was a seventh consecutive month Proton had managed to tally these consistent numbers. This makes Proton the only marque sustaining these figures month after month. .
For the year, total sales now stand at 52,269 units compared to 35,561 for 2018, which equates to a 47% growth in overall year-on-year sales. June tallied 23 percetnt, while July dropped to 6 percent.
Most people already know that the X70 model has been the bread and butter of the local brand. Both X70 Premium and Executive variants continue to lead the SUV segment in the country. The X70 in total snatched 17,023 units, up to date..
On TIV (Total Industry Volume), the National carmaker has a market share of 15 percent and an estimated 51,960 units sold.
Since Geely took charge 12 months ago, the focus was all sales and new product development strategies. It began with the long awaited reveal of the X70 earlier in the year. Followed by the refurbished Persona, Iriz and Exora, and soon the Saga.