Proton is ending the year 2019 strongly with another significant milestone. In the month of December, Proton manage to clock the highest sales for the whole of 2019, with the growth of 112% over the corresponding month in 2018 closing at 11,117 units. This is equivalent to a 20.5% share of Total-Industry-Volume (TIV) in December and also the first time the Company has sold more than 11,000 cars in a month since July 2014.
With the strong monthly sales throughout the year 2019, Proton manage to sell 100,821 units (domestic + export), the first time it has crossed the 100,000 units threshold since 2015. This equals to an improvement of 55.7% over 2018, giving Proton the highest sales growth in 2019 for the top-5 automotive brands in Malaysia. Overall market share for the year is estimated to be at 16.7%, the highest figure since 2014.
Proton X70 leading Proton’s sales growth this year with double-digit percentage increases in sales for the four updated models it launched in 2019. The first full year of the sales Proton X70 set the record for being the fastest selling premium SUV in Malaysia, and maintaining its no. 1 spot of its segment for the entire year of 2019 with a total sales of 26,331 units.
Meanwhile, sales of the Proton Saga continued its upward trajectory from its launch on 6 August. The youngest model in PROTON’s range was again the most popular A-segment sedan with 3,892 units sold in December. Total sales for 2019 closed at 38,144 units, equivalent to a 36% increase in volume.
Not to be outdone, the Proton Persona, the Company’s B-segment family sedan equipped with intelligent features, ended the month with 3,384 units sold. The figure places the Persona as the segment leader in December and is also the highest for the model since March 2012. Despite a few low months when PROTON transitioned between the 2019 Persona and its predecessor, total volume still grew by 29% to 21,876 units for the year.
Equally impressive in terms of sales growth were the Proton Iriz and Exora. Sales for the race-winning Iriz nearly doubled for the year and grew by 97% following the launch of the updated 2019 model in April. PROTON’s sevenseat MPV, the Exora, was also updated at the end of May resulting in a 40% growth in sales. Its consistently strong sales means it ends 2019 as the best-selling C-segment MPV in Malaysia, a strong result for a model that made its debut more than ten years ago.
Sales outlet expansion to continue in 2020
As at 31 December 2019, PROTON has 120 3S/4S outlets operating nationwide. The Company leads all brands in terms of numbers of such outlets and for 2020, it intends to continue to grow the sales network even more.