The Proton Perdana flagship sedan has picked up the ‘Malaysia Good Design Mark’ recognition, accredited by the Malaysia Design Council. The award was accorded to the Perdana under the Public Areas and Transportation Products category.
The Perdana, which was officially unveiled on 14 June 2016, received the accreditation in reference to a good design in a well-rounded product which was developed and manufactured locally. Proton is pleased and humbled to receive the recognition which effectively recognizes the national carmaker’s capability in designing and producing affordable and competitive cars for customers.
“We are encouraged to receive the recognition from the Malaysia Design Council for the Perdana. A great deal of effort has been put into developing the car and I dedicate this recognition to those talented men and women who had invested their “talent” into the Perdana project. Proton still has a lot of areas that it can improve on and this award will provide further impetus for the company to work harder to provide better designed and engineered cars to its customers,” said Ahmad Fuaad Kenali, Chief Executive Officer of Proton.
The Good Design Mark is a design recognition program by the Malaysian government under the Malaysia Design Council (MDC). Its establishment is to give recognition to local industries that excel in providing quality and innovative products which encourage the upgrading of production quality through research and development.
The award was presented by Dr Abu Bakar Mohamad Diah, Deputy Minister of Science, Technology & Innovation to Proton Deputy Chief Executive Officer, Radzaif Mohamed at the award presentation ceremony in Shah Alam.
The Perdana joined the ranks of the Satria Neo and the previous Persona which was accorded similar award by MDC in 2007 and the Iriz in 2014.
In 2016, the Perdana was awarded the ‘Best Local Car Design of the Year 2016’ by a local motoring publication’s choice award.