Proton’s latest Persona rendition is now available for bookings at a starting price of RM 47,000. The new, soon-to-be-released on 23 August, Proton Persona is the National carmaker’s answer to its declining sales and total industry volume ranks. As a precursor to the official introduction, car buyers are subjected to a miniscule RM300 pre-booking fee, should they choose to order an new Persona.

Similar to the current Proton cars, the new Persona is manufactured with safety in mind. It is well-equipped with advanced safety features alongside PROTON’s signature ride and handling. With a 5-Star ASEAN NCAP rating across all variants, it provides comprehensive active and passive safety features such as Electronic Stability Control (ESC) with Traction Control System, Hill-hold Assist, ISOFIX and top tether, Brake Assist, Anti-lock Braking System (ABS) as well as 6 airbags for the Premium variant to ensure optimal protection for both the driver and passengers.

First introduced in 2007, the Persona now into its 2nd generation will carry a more sporty and executive demeanor. The new Proton Persona is powered by a 1.6L VVT engine for improved fuel economy and is the first model to have an ECO Drive Assist indicator. On the inside. the new Persona has conveys a certain plushness and practicality. Its interior is spacious, with ergonomically designed seats and console layout, providing a comfortable ride for the driver and passengers. At the rear, the boot space of the new Persona has a capacity to fill up 510 liters for all the necessary luggages, golf bags and others.

In looks, the new Proton Persona sports a stylish look with eye-catching design from every vantage point such as its bold and attractive face, stylish headlamp with smart lighting as well as rear spoilers, all-round sensors, 15-inch alloy wheels as well as electric headlight levelling. As an affordable option, the new Persona is a ripe model to challenge the other National Carmaker’s recently introduced affordable model.

The indicative price for the new Proton Persona is from RM47,000 to RM61,000 in Peninsular Malaysia. Available in 3 variants – Standard, Executive and Premium (with and without body kit), the Persona 2nd-generation is available in six colors: Cotton White, Fire Red, Sterling Silver, Graphite Grey, Quartz Black and a new Carnelian Brown hue.

All-new Proton Persona_2

For more information, customers are requested to contact Proton Customer Care at 1800 888 398 or email to  Proton at Details of the new Proton Persona will be tabulated soon after its unveiling on 23 August.