Proton’s latest Persona rendition is now available for bookings at a starting price of RM 47,000. The new, soon-to-be-released on 23 August, Proton Persona is the National carmaker’s answer to its declining sales and total industry volume ranks. As a precursor to the official introduction, car buyers are subjected to a miniscule RM300 pre-booking fee, should they choose to order an new Persona.
Similar to the current Proton cars, the new Persona is manufactured with safety in mind. It is well-equipped with advanced safety features alongside PROTON’s signature ride and handling. With a 5-Star ASEAN NCAP rating across all variants, it provides comprehensive active and passive safety features such as Electronic Stability Control (ESC) with Traction Control System, Hill-hold Assist, ISOFIX and top tether, Brake Assist, Anti-lock Braking System (ABS) as well as 6 airbags for the Premium variant to ensure optimal protection for both the driver and passengers.
First introduced in 2007, the Persona now into its 2nd generation will carry a more sporty and executive demeanor. The new Proton Persona is powered by a 1.6L VVT engine for improved fuel economy and is the first model to have an ECO Drive Assist indicator. On the inside. the new Persona has conveys a certain plushness and practicality. Its interior is spacious, with ergonomically designed seats and console layout, providing a comfortable ride for the driver and passengers. At the rear, the boot space of the new Persona has a capacity to fill up 510 liters for all the necessary luggages, golf bags and others.
In looks, the new Proton Persona sports a stylish look with eye-catching design from every vantage point such as its bold and attractive face, stylish headlamp with smart lighting as well as rear spoilers, all-round sensors, 15-inch alloy wheels as well as electric headlight levelling. As an affordable option, the new Persona is a ripe model to challenge the other National Carmaker’s recently introduced affordable model.
The indicative price for the new Proton Persona is from RM47,000 to RM61,000 in Peninsular Malaysia. Available in 3 variants – Standard, Executive and Premium (with and without body kit), the Persona 2nd-generation is available in six colors: Cotton White, Fire Red, Sterling Silver, Graphite Grey, Quartz Black and a new Carnelian Brown hue.
For more information, customers are requested to contact Proton Customer Care at 1800 888 398 or email to Proton at firstname.lastname@example.org. Details of the new Proton Persona will be tabulated soon after its unveiling on 23 August.