As the economy is getting back to the norm, people are slowly gaining back their purchasing power. With the announcement of the sales tax removal, people are more willing to purchase a brand new car. One of the brand that gets the benefit from this positive reaction is Proton.
As the overall TIV (total industry volume) shrunk, Proton continues to push the boundaries thanks to its affordable ranges and the well-received X70 SUV. Local car brands, including Perodua, are estimated to bring in 66.4 percent of the market share through 2020.
Proton X70 leads the charge in June
With 9,623 units sold in June, Proton posted its second best sales month. The top selling models for the month are the X70, Saga and Persona. The Saga, celebrating its 35th anniversary, is the driving force for Proton, in 70 months. The Saga sold 4,447 units in June, outperforming its previous single month record of 4,275 units in October 2019. Other contributors to Proton’s sales numbers include the Iriz and Exora.
The X70 retained its position as the best-selling SUV in the country with 1,909 units delivered in June, it is also the best-selling SUV overall for the first half of 2020. Meanwhile, the Proton Persona kept its position as the best-seller in the B-segment for a second consecutive month.
Through May, Proton’s current sales figures represent a 69.5% growth and a 26.3% increase over the same month in 2019. Proton managed to consolidate its market share ranking, thanks to the Saga’s outstanding sales numbers in nearly six years.
To date, Proton has a market share of 21.2%. The first half of the year showed a 6.5% increase against the same period last year. The overall volume gap versus 2019 has also shrunk to just 14.6%, a remarkable achievement that is nearly three times better than the best rival brand.
Proton predicts that the second half of the year will be a busy period, as more people are starting out to recover from the lockdown. Most would require an affordable and reliable car and Proton has several models just for them.