2020 has been a tough year for plenty of automotive companies, with the Conditional Movement Control Order (CMCO) slowly allowing companies to restart the operations, we can start seeing the sales figures are starting to come in.
For May 2020, Proton manage to sell a total of 5,676 vehicles, accounting for an estimated market share of 23.3%. During the same month in 2019, the Company sold 10,611 units marking a difference of 46.5% and a reflection of the challenging market conditions arising from the COVID-19 pandemic.
With the 5,676 units car sold in May, this is an improvement of 73.2% compared to March 2020, is despite the need to comply with the standard operating procedures of the CMCO. Year-To-Date (YTD) Proton’s volume reduced by 23.3% for the first five months of the year while Total-Industry-Volume (TIV) is estimated to have shrunk by 48.7% over the same time period.
In terms of market positioning and market share, Proton remains as the second most popular car brand in Malaysia with a YTD market share of 21.1%, which is in-line with targets set for the year.
Proton models continue to lead market segments PROTON’s performance in May was the direct result of four models being the best-sellers in their respective market segments. The Proton X70 retains its position as the best-selling C-segment SUV in the country, and cumulatively for 2020, it is also the best-selling SUV overall.
Assembled on a new production line in Tanjung Malim it received a product update in May, an N95 cabin filter, as part of its Proton-Intelligent Air Purifier System (P-IAPS). The new part is also offered to current Proton X70 owners as a replacement for their dust and pollen filter.
There was more success for PROTON when the venerable Proton Saga achieved the accolade of best-selling car in Malaysia for May. It is the first time the updated 2019 model has managed the feat and also means it was the most popular A-segment sedan in the country last month. Other Proton models also performed very well with the Proton Persona being the best-seller in the B-segment sedan category while the Proton Exora remained in its customary position at the top of the C-segment MPV market.
For the month of June, Proton will continue to offer better value to entice car buyers. Purchasers of the Proton X70 will be eligible for 0% financing for the first year, subject to a set of terms and conditions.
Beginning 10 June, Proton will also be introducing a reward programme for Malaysian frontliners, specifically nurses, doctors, members of the police and army as well as Ministry of Health (MoH) and Ministry of Home Affairs (MoHA) staff. Called the Credit Shield Protection Programme, it offers eligible buyers of any Proton model free personal insurance coverage of up to RM50,000 for five years covering death, accidental death and permanent disability.