2017 has been a tumultuous year the world over, but for PSA Group five SUV models from across its product range introduced during the year gave the group a positive sales uptrend of 23 percent for the year. The group’s Peugeot brand led the way with almost 600,000 SUVs sold worldwide. This translated to a no.2 rank in the SUV European market, a spike of 60 percent.
With 259,300 Peugeot 3008 SUVs sold globally in 2017, the brand enjoyed sustained demand for the model, which was named Car of the Year 2017 in Europe and recognized by 38 additional awards worldwide. Peugeot also benefited from the success of the new 5008 launched in March 2017, with 85,900 units sold, and the positive performance of the 4008 in China, with 51,500 units.
Citroen kicks in the sales total for PSA Group
The group’s Citroen brand also faired well, particularly with its SUV offensive in China with the C5 Aircross, launched in September, and in Europe with the C3 Aircross, launched in October. Each model sold around 22,700 and 35,400 units, respectively, and will be rolled out worldwide in 2018.
At the end of February 2017, DS Automobiles debuted its first SUV, DS 7 CROSSBACK, and opened up online reservations for the La Première limited edition model. In October, the brand launched its exclusive network in parallel with order taking for all the line-up’sversions. The first deliveries are set for February 2018.
OPEL and Vauxhall gave much needed sales push
In 2017, OPEL and Vauxhall rationalized the channel mix, in line with PACE! turnaround plan and led a record-breaking product offensive in 2017, with two new SUVs, the Crossland X and Grandland X, launched in May and September with sales of 33,900 and 18,700 units, respectively.
In 2017, Groupe PSA reported its best LCV sales ever, with 476,500 units sold, up 15% on 2016. And with Passenger Car derivatives (PEUGEOT Traveler and CITROËN SpaceTourer for example) these are 658,000 units sold by the Group in 2017. As from August 2017, the Group’s scope of consolidation includes the sales volumes of OPEL and Vauxhall, together representing 403,900 units sold between August and December.
The Peugeot and Citroen brands strengthened the Group’s leadership status in Europe, where it holds a market share of 20.2% in LCV (1.3 point market share gain) allowing the Group to capture more than 50% of European LCV market growth thanks to the new Peugeot Expert and Citroen Jumpy. Outside Europe, the Group’s LCV offensive also began to deliver results. In Eurasia, sales were up 55% before the start of local production of new Peugeot Expert and Citroen Jumpy planned in the first half of 2018. In Latin America, sales increased 13% and a full range of renewed products and a complete range of services will be offered in 2018.
Models from the group that contributed to the increased sales were the Peugeot 308 (166,000 units sold), Citroen C3 (217,000 units sold), and OPEL Insignia, available in three models, the Sports Tourer, Grand Sport and Country Tourer (total 40 600 units sold from August to December 2017).
In addition, the Peugeot 2008 and OPEL Mokka ended the year second and third, respectively, in their segment. DS Automobiles continued to develop its network, with 150 locations now dedicated to marketing the first-ever second generation DS model, the DS 7 CROSSBACK.