|Lexus will unveil its redesigned midsize luxury sport sedan, the Lexus IS, at 2016 Beijing International Automotive Exhibition.|
Since its inception, Lexus IS was designed for those in relentless pursuit of driving pleasure. After three generations, the Lexus IS has successfully captured the hearts of young customers all over the world. The upcoming new model will bring exciting breakthroughs based on the Lexus signature L-finesse design philosophy. The bold evolution of design with greatly enhanced visual impact will absolutely ignite people’s desire to put their hands on the steering wheel.
In Malaysia, Lexus has made available the third generation IS, since 2013 in four variants: IS 250, IS 250 Luxury, IS 250 F-Sport and IS 300 h. The previous-generation Lexus IS variant was all about that ‘Fun to Drive’ factor. Now, the updated version affirms on the Lexus IS’s aspect of re-engineered and renewed focus on performance, agility and driving dynamics.
The Beijing Motor Show (also known as Auto China), which runs from 25 April until 4 May, is organized by China Council for the Promotion of International Trade (CCPIT), which was established in May 1952. The CCPIT comprises VIPS, enterprises and organizations representing the economic and trade sectors in China. Now, it already becomes the most important and the largest institution for the promotion of foreign trade in China.
Established in 1990, Auto China has been held for 13 editions every 2 years. As the most authoritative exhibition in China, it has wide influence and has attracted great attention all over the world, and is an important presentation and communication activity for the international automotive industry.
With a theme of “innovation to transformation”, Auto China 2016 is following the development of automotive industry. Having collected and presented the latest development features, innovational manufacture ideas, modern automotive industry as well as the combination of natural environment and internet technology, the exhibition is also the witness of the convenience brought by automotive industry, and has promoted the international communication and collaboration.
The following international automotive brands will participate in the 2016 Auto China exhibition: Volkswagen, Audi, Skoda, Mercedes-Benz, BMW, MINI, Peugeot, Citroen, Renault, Ford, Lincoln, General Motors, Volvo, jaguar, Land Rover, Toyota, Lexus, Honda, Acura, Nissan, Infiniti, Mazda, Mitsubishi, Subaru, Suzuki, Fiat, Chrysler, Hyndai, Kia, Ssangyong.
In addition, Porsche, Ferrari, Lamborghini, Rolls-Royce, Bentley, Maserati, Aston Matin, McLaren and other famous brands will also present at the exhibition. Furthermore, special areas are prepared for luxury tuners from top global players to domestic tuners. Electronic motor brands like Tesla and Denza, cars on the internet of LeSEE, two-wheel electronic motors of Lingyun, Qiantu, Borgward and Cowin will also be displayed at the Auto China show.