Refreshed BMW Dealership up North

BMW Malaysia has announced a refreshed dealership in the capital city of Kedah, Alor Setar. The newly-refurbished northern dealership, ran by Lee Motors Autocare, offers everything BMW under one roof.

As the top BMW dealership, Lee Motors achieved a double-digit growth of over 30% in 2018, compared to the previous year. This translates to 200 BMWs delivered in the northern region. Lee Motors is a full-fledged BMW 4S dealership (Sales, Services, Spare Parts and Systems). With the refurbishment completed, Lee Motors is now a BMW Premium Selection dealership as well.

The BMW-Lee Motors dealership has over 20 dedicated staff members and operates in the existing 15,000 square feet facility, capable of displaying seven BMW vehicles and six BMW Premium Selection units. It now features a new Grand Klasse (GKL) sales work station in addition to the familiar BMW Customer Lounge, Isetta Bar and BMW Lifestyle merchandise counter.

Managing Director of BMW Malaysia Harald Hoelzl said “To date, we have delivered over 5,000 vehicles, charting more than 6% of growth compared to the same period last year. We look forward to growing from strength to strength with dealers such as Lee Motors Autocare who continuously strives to raise the game to provide top-of-the-line service to our customers.”

 “We have over a decade of experience in delivering BMWs in the country. With this newly refurbished space, we aim to exceed all expectations by giving our customers a fresh glimpse into the BMW brand,” Lee Motors Managing Driector Eugene Lee added.

If you’re up north and looking for all things BMW, be sure to check in to Lee Motors at 86-C, Lorong Perak 18, 05150 Alor Setar, Kedah.

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