Rolls-Royce presented the VISION NEXT 100 in London, codenamed 103EX, to mark the luxury marque’s first ever pure ‘Vision Vehicle’. The Rolls-Royce Vision Next 100 presents an intriguing and aesthetically dynamic vision of the future of luxury mobility.
Rolls-Royce’s ‘Vision Vehicle’ is one of four announced by the BMW Group, as it launched its centenary celebrations. For Rolls-Royce, the end of production of the seventh generation Phantom represents the completion of the first phase of the Rolls-Royce brand’s renaissance under BMW Group custodianship. The success of Phantom, Ghost, Wraith and now Dawn serves as the foundation for a bold new chapter.
The Rolls-Royce Vision Next 100 takes up four major key tenets to denote the elegant solution and epitomize the future of luxury mobility, the four core tenets are: Personal Vision, Effortless Journey, Grand Sanctuary and Grand Arrival.
As Personal Vision, the Rolls-Royce Vision Next 100 utilizes envisioned advances in technology to herald the return to authentic coachbuilding.
The next tenet of the RR Vision Next 100 is the Effortless Journey: the sentiment that features the hallmark Rolls-Royce ‘magic carpet ride’, delivered through a blend of a futuristic, powerful, zero-emission drivetrain and advanced suspension.
With the Grand Sanctuary, the interior of the RR Vision Next 100 features a futuristic and handcrafted lounge, along with the coach door and clamshell canopy glide. As one would expect from a Rolls-Royce, the environment of the Grand Sanctuary is crafted from the most precious and contemporary of materials. The cabin is encircled by the most modern handcrafted fine-line Macassar wood panelling, sweeping across the interior from the coach door, continuing around behind the generous OLED screen and up beside the second passenger to the side of the sofa.
The centerpiece of the cabin is the beautiful sofa; an exquisite, futuristic interpretation of modern furniture design. Clothed in the most opulent fabrics, it gives the impression of floating within the cocoon of the cabin thanks to the artful use of lighting and modern materials. A final sensual touchpoint within the cabin is the finest one-off deep-pile ivory wool carpet woven.
Finally, the Grand Arrival denotes the most dramatic aspect of the Rolls-Royce Vision Next 100; its iconic, imposing and futuristic presence. Yet whilst it powerfully expresses the future of luxury, it remains constant to the iconic tropes of any true Rolls-Royce: The Spirit of Ecstasy, the Pantheon grille, the long bonnet and the iconic proportions of the entire vehicle.
At 5.9 meters long and 1.6 meters high, it mirrors the perfect dimensions of today’s Phantom Extended Wheelbase, whilst the ever constant Spirit of Ecstasy grows in stature, harking back to the regal Phantoms of the 1920s. Hand-crafted by the finest European glassmakers of today, the car lights the way to the future of luxury. The car is poised atop the re-imagined, yet still iconic, Pantheon grille with the red Double-R badge of an experimental Rolls-Royce.
From these timeless icons of Rolls-Royce design flow the graceful, sweeping lines and expressive surfaces that combine to create a completely futuristic vision of a possible Rolls-Royce exterior. The polished metal of the grille flows up over the nose, around the base of the Spirit of Ecstasy and along the top of the suspended laser-headlight hoops, before narrowing to shoot down the side of the vehicle’s long bonnet, as a dividing line between upper and lower sections of the car. Not stopping at the extremes of the bonnet, this beautiful metal feature creates a beautiful ‘horseshoe’ as it flows along the top edge of the coach door, describes a parabola up and over the pronounced rear shoulder, encircling the rear of the glass canopy and back down the other flank.
The car’s two-tone design scheme is emphasized with the dark glass upper section and the lower section, draped in a silk-like ‘Crystal Water’ color scheme. Last but not least, the luggage compartment therefore opens automatically following arrival and disembarkation, presenting two Grand Tourer cases.
Seen from the side, the coachwork delivers hallmark Rolls-Royce privacy to the occupants as it rises gracefully like a fine cloak over the shoulders at the rear of the car. However, this fine drapery flatters to deceive as this rear shoulder line also imparts an air of powerful but graceful forward motion, accentuated by the rising beltline that thrusts upwards in a manner reminiscent of the great pre-war Rolls-Royces.