The visit was part of ETCM’s customer initiative program to provide the car club members an opportunity to understand Nissan’s current technologies, operations and products. The Serena S-Hybrid car club members were able to witness the Serena S-Hybrid assembly line and other Nissan vehicles lines, as well as a portion of the Subaruarea. Additionally, the guests had the opportunity to learn about the new recruit training program, plus a hands-on experience given during the visitation to undergo the working atmosphere.
Ang Boon Beng, Executive Director of Nissan Malaysia, commented, “We are glad to be able to offer this opportunity to our Nissan Serena S-Hybrid Owners Group to experience how Nissan vehicles are manufactured and assembled to the highest quality standards which are in accordance to the Nissan Production Way established by the Nissan Motor Company Ltd. It means a lot to us, and we want our Nissan Serena S-Hybrid Owners Group to feel proud and to be a part of the Nissan family.”
In conjunction with the plant visit, ETCM also organized an exclusive “Online Photo Contest” where participants with the best happy family moments captured with their family, drive home with 15,000 Air Asia BIG points. The winner was a certain Khairisyahrin Mukhtar. “In my first visit to the Tan Chong Motor Assemblies plant, I’ve had the privilege to win such a big prize, thanks to Nissan Malaysia. The visit gave me the chance to understand the inner workings of my own Serena S-Hybrid. As a first time Nissan owner, the Nissan Serena S-Hybrid, came across as spacious and practical for the whole family, on top of that the vehicle’s fuel efficiency is one of the main reasons why I chose a Serena S-Hybrid.”
Established in 2007, TCMA Serendah is Tan Chong’s second assembly plant. It consists of four main facilities: body shop, paint shop, assembly shop and logistics. Vehicles currently assembled in this plant include the Almera, Grand Livina, X-Gear, NV200, Teana, Serena S-Hybrid and X-Trail.
The Serena S-Hybrid is loaded with innovation, unmatched comfort and space flexibility, and class-leading fuel economy with a stylish and dynamic appearance. The Nissan Serena S-Hybrid was first introduced in Malaysia as a Completely Built-Up (CBU) model from Japan in 2013, and commenced local assembly in 2014. The Serena S-Hybrid is available locally in two versions, Premium Highway Star and Highway Star.
Edited: Nissan Malaysia