Sharp decline in Total Industry Volume between December 2015 and January 2016

TIV decline Dec 2015 and Jan 2016 With the somewhat passable TIV (Total Industry Volume) in the Automotive industry in 2015, the forecast for this year is imminently on the downtrend, by at least 15 % or more. The first month of the year has already swooped past in a hurry, with February being the month the industry is expected to pick up the numbers, with the CNY (Chinese New Year) around the corner and all.

Already in the first month of the year, the TIV showed a sharp decline of 35 percent which was most definitely related to weak market sentiments, expedited purchase and the recent announcement of price increase across the major brands.

The sharp TIV decline of 35 percent between December 2015 and January 2016 is also due to the continued negative sentiments in the country, be it economic or political. Comparatively, 2013/14 and 2014/15 had declines of 17 and 22 percent but both figures weren’t as prevalent as the latest 2015/16’s decline percentage. Total sales dropped from 69,400 to 45,200 units, between the final month of 2015 and the first month of 2016. As always, Perodua still led all brands eventhough the National carmakers saw to a 28 percent TIV drop, with a market share of 34.4 percent (a gain of 3.4 percent from 2015). The other National carmakers Proton had a 14 percent deficit in January, representing only negative 0.3 percent from December 2015. Proton consolidates a market share of 17.2 percent, compared to 11.7 in December 2015.

Top Non-National brands such as Honda and Toyota had their not-so-positive starts to the year, with 46 percent and 77 percent TIV declines respectively. Honda plummeted 2.7 percent in market share for January with 12.8 percent, compared to 15.5 percent in December 2015. Toyota gets it worst, dropping a whopping 12.3 percent market share; from 18.9 to 6.6 percent in the couple of months. Third non-national brand Nissan also experienced a downtrend figure of 29 percent to begin the current year. Nissan holds third place in the non-national category with an eight percent market share, a 0.7 increment from 7.3 percent.

For overall TIV, Perodua dwindled from 16.1 in January 2015 to 15.5 percent in the current year, while Proton saw to drop of 8.9 to 7.8 percent. Toyota with a 4.1 percent market share in 2015 consolidated to just 3.0 percent at the start of 2016. Meanwhile, 2015’s top non-national brand Honda saw to a slight drop in TIV from 6.5 to 5.8 percent, when compared January 2015 and January 2016.

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