|The Shell Lubricants’ brings back the Shell Advance Contest for the year – the Shell Advance ‘Win the Ride of Your Choice’.|
This year’s ‘Win the Ride of Your Choice’ closely resembles last year’s Shell Advance ‘Enjoy Your Ride’ that drew lots of positive feedbacks from users and motorcycle enthusiasts alike.
The Shell Advance ‘Enjoy Your Ride’ saw approximately 1,500 mail-in entries from readers of a popular Malay daily newspaper. The five Winners of that contest each received a Special-edition Shell Advance Modenas Kriss motorcycle, while qualified finalists took home Shell Advance Ultra lubricant packs.
For the Shell Advance ‘Win the Ride of Your Choice’, Shell Lubricants is offering three 250cc motorcycles to the would-be winners. The three bikes; a Honda CBR250RR sport bike, Kawasaki KLX250 and Vespa GTS250IE scooter, will be liveried in Shell Advance colors. Additionally, ten second prize winners stand to receive RM1,000 cash each.
The Shell Advance ‘Win the Ride of Your Choice’ which kicked off on 1 June is part of the Shell Advance global brand campaign that promises to assist bikers enjoy every ride. The contest runs until 15 August. To be an eligible entrant, purchase a 1-liter pack of Shell Advance 4T motorcycle engine oil and SMS the correct answer to the question along with the unique code found on the pack label to stand a chance to grab one of the three bikes or RM1,000 cash.
The Shell Advance 4T motorcycle engine oil is developed based on an understanding of bikers and their day-to-day needs, the Shell Advance 4T range features RCE Technology designed to deliver reliable oil performance by helping remove deposits and maintain viscosity for better protection; better control via smoother gear changes and slippage prevention; and a more enjoyable ride by reducing vibration and engine noise.
The Shell Advance 4T lubes is available in four clearly tiered and easily differentiated products designed for specific types of motorcycles and performance requirements.
Alex Lim, Cluster Marketing Manager of Shell Lubricants SEA-South, said, “The exciting prizes of this year’s contest was aimed at rewarding loyal Shell Advance customers, many of whom depend on their bikes for mobility and to earn a living.”
“We believe many bikers out there view their machines as a life companion and aspire to own the ultimate bike that reflects their personality. A brand new bike of their dreams will certainly make every ride more enjoyable. The cold hard cash would certainly help too,” he added.
For more information on Shell products and the Shell Advance `Win the Ride of Your Choice’ contest, visit www.shell.com.my.