The collection, again, celebrates the shared passion for performance in Shell’s 60-year Technical Partnership with Ferrari. Shell has worked together with Ferrari and Lego for more than half a year to create the new cars and playsets. The model cars in the new collection feature the smallest pull-back motor ever produced by Lego, created specially for Shell to propel each vehicle more than 2 meters on a single pull.
Created in collaboration with Ferrari and Lego, the Shell V-Power LEGO Collection introduces six new models that promise to delight customers when they fuel up or purchase at Shell. The collection includes four iconic Ferrari cars, a Finish Line and Podium with a Ferrari Engineer Minifigure, and a Shell Station modelled after the one at Fiorano Circuit, Ferrari’s private racetrack in Maranello, with a Shell Scientist LEGO Minifigure.
With a minimum purchase of RM40 of Shell V-Power and Shell FuelSave or 4-liter purchase of Shell Helix motor oil, customers will be able to purchase one of the six Lego models, priced between RM9.90 and RM13.90. Additionally, they will also have the special opportunity to purchase the limited-edition Shell Tanker for RM9.90 with every RM40 pump of Shell V-Power or purchase of Shell Helix HX5 & HX7 (4-liter), and FREE with every purchase of Shell Helix Ultra(4-liter).
New Shell-Lego models will be released every Sunday from today until 13 December 2015, and will be available for purchase until 31 January 2016, or while stocks last.
Shell is also inviting the public to visit Shell Lego activity centers at Sunway Pyramid (5-8 Nov) and Gurney Plaza, Penang (12-15 Nov) where they will get the chance to view Lego Ferrari cars up close and enjoy interactive games and activities. At the same time, Shell Malaysia will make available roving trucks to bring the Shell Lego experience to the public at selected major hotspots in majo cities around the country. The truck comes complete with a life-sized Lego replica of the Ferrari F1, just as the previous Shell Lego experience promo.