Shell Lubricants Malaysia today introduced the new Shell Helix Ultra with PurePlus Technology and its enhanced Helix range. The Shell Helix range comprises the Ultra. HX7, HX5 and HX3 products for diverse passenger cars from Super Sports to regular compacts. In conjunction with the new Helix range intro., Shell Lubricants announced the 2014 Shell Helix “Ultimate Ferrari Experience” global campaign where 5 lucky citizens get a 5-day, 4-night all-expense paid trip to witness the F1 Belgian Grand Prix, including a behind-the-scene paddock tour of the Scuderia Ferrari F1 Team pit. (click to enlarge)

The Helix Ultra with PurePlus technology is Shell’s newest innovation to meet the requirements of today’s cars’ engines. With PurePlus technology, Shell’s proprietary Active Cleansing Technology, particularly with the Helix Ultra 5W-40, now delivers an even more outstanding protection against engine deposits and sludge, compared to the outgoing Helix Ultra. The Shell Helix range exhibits the Dutch Oil & Gas company’s intention to offer vehicles the very best of appropriate lubricants or motor oils, especially when it comes to enhancing performance and improving engine lifespan.

The Shell Helix Ultra with PurePlus technology fully synthetic is produced from natural gas. This pure, clear base oil enables Shell to develop top notch lubricants, with Active Cleansing Technology as the central theme of the Shell Helix brand. The unique combination of Shell PurePlus technology with Active Cleansing technology enables the Helix Ultra to deliver even higher levels of cleansing and protection, meaning that no other motor oil keeps your engine closer to factory clean. On top of keeping the engine clean, Shell Helix Ultra also helps remove sludge left behind with inferior oils. Additionally, Shell Helix Ultra provides superior wear and corrosion protection to help extend engine lifespan and at the same time, reduce maintenance costs. Besides protection, users get better fuel economy with the Helix Ultra PurePlus, with an expected 1.4 percent more fuel economy.

Aside from the top-of-the-line Shell Helix Ultra, there is a comprehensive line-up of Shell Helix motor oils; from the HX7 to the HX3 20W-50 (multigrade motor oil). The Helix motor oils line-up now features redesigned product labels for simpler product identification and more definite production information such as, viscosity grade and fuels stability, as well as a QR code that links to support information.

From 1 April until 30 June, purchasers of a 4-liter Helix Ultra or HX7 are entitled to be in the running for the grand prize of an all-expense paid trip to the legendary Spa-Francorchamps, Belgium and cash prizes of RM 1,500, 1,000 and 500.

For more information on the latest Shell Helix products and global campaign, visit The Shell Helix Ultra with PurePlus technology retails from RM280 (unless otherwise noted); for the corresponding Helix products, visit your nearest Shell station or log on to the official webpage.

Shell Helix Ultra with PurePlus technology intro images