Shell Lubricants kick off Rimula Heavyweight Driving Challenge campaign

Shell Lubricants has launched the 2014 edition of its popular Shell Rimula Global Promotion, which offers customers from around the world the opportunity to come together to compete in the Shell Rimula Heavyweight Driving Challenge in London. (click to enlarge)

Come September, six Grand Prize winners from the country will be among global finalists from 12 countries who will put their heavy-duty driving skills to the test by driving a range of heavy vehicles through a series of obstacles. The bespoke challenges will test participants’ driving accuracy, vehicle control and teamwork in a bid to be crowned the Shell Rimula Heavyweight Driving Champion.

The contest which runs from 1 April till 30 June  is open to all customers who purchase a drum or pail of Shell Rimula R4, R5 or R6 heavy-duty diesel engine oil.

The 2014 Shell Rimula Global Promotion will also once again feature a nationwide roadshow. Whilst maintaining the ‘Hardworking’ theme that has resonated well with truckers in the past two years, this year’s Shell Rimula nationwide roadshow takes on a more educational approach via the Shell Rimula Technology La; a 20-foot container truck that would be making stops at approximately 15 locations in Peninsular Malaysia and Sabah and Sarawak for the duration of the contest.

Seow Lee Ming, Shell Rimula Global Brand Manager, commented, “At Shell, we also stand apart from the competition as a total lubricants solutions provider to fleet operators. We have a specially designed product and business solutions offering called “Driveline” that comprises a complete portfolio of technologically superior products to protect every driveline component against wear, acids and deposits: Shell Rimula heavy-duty diesel engine oils; Shell Spirax transmission, axle and gear oils; and Shell Gadus greases.” 

Shell Rimula is committed to research and development, investing heavily to ensure its heavy-duty engine oils are tested in the world’s hardest working vehicles and driving conditions. It is these discoveries that are then applied to benefit Shell Rimula customers and offer them the most advanced lubricant products available in the world.

Edited: Shell Lubricants M’sia

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