Shell V-Power campaign
Aiming to highlight the importance of using the right fuel to protect the engine against the build-up of gunk and corrosion, Shell Malaysia launched a new Shell V-Power campaign centered on protection.

The feature of the campaign is an exciting new 60-second commercial, developed with the stylistic hallmarks of Hollywood blockbuster films to communicate the importance of engine protection while keeping viewers on the edge of their seats.

The video, which features state-of-the-art special effects from CGI experts behind major Hollywood motion pictures, depicts a thrilling car chase scene as a car protected by Shell V-Power is being pursued by shape-shifting creatures representing gunk & corrosion. Evading them elegantly, the final scene shows the gunk & corrosion creatures defeated as they foolishly trail the vehicle to a Shell petrol station.

This highlights Shell V-Power’s unique formulation, designed to protect the engine against gunk and corrosion to help keep the vehicle performing like new. Engine ‘gunk’ are carbonaceous deposits that can form in the fuel intake system of the engine. On the other hand, corrosion is a process that occurs at metal surfaces within the fuel system where water and oxygen are present.

Shell V-Power is able to protect against gunk and corrosion by actively cleaning the engine from gunky engine deposits and forming a protective layer on metal surfaces, helping to prevent the corrosion of fuel system components, ultimately delivering more power to the vehicle.

Azman Ismail, Managing Director of Shell Malaysia Trading and Shell Timur Sdn Bhd remarked, “We are proud to launch this unique informative and entertaining campaign to Malaysian motorists. As many associate Shell V-Power with performance, we felt it was necessary to go deeper to show that the performance is made possible by our flagship fuel’s special formulation designed to protect the engine against gunk & corrosion.”

“At Shell, we recognize that ‘engine health’ and maintenance is very important for motorists who purchase premium fuels. This is why I am very proud we developed a message of truly blockbuster proportions to communicate that benefit, “ he added.

Beyond the protection against gunk and corrosion that is provided by Shell V-Power fuels, Shell also offers customers a complete engine protection experience when combined with Shell Helix Ultra motor lubricant. A perception trial conducted in 2015 with Malaysian motorists found 9 in 10 Malaysians experienced a positive difference driving with Shell Helix Ultra with PurePlus Technology and Shell V-Power.

Furthermore, Shell Helix recently launched Malaysia’s first and only engine warranty programme, free with every purchase of a 4-liter pack of Shell Helix Ultra with PurePlus Technology fully synthetic or HX7 E synthetic technology motor oil. The unprecedented program offers warranty against lubricant-related engine failure for up to 12 years or 200,000km, whichever comes first.

Source:  Shell Malaysia