Shell Malaysia initiates first ever promo. on Doraemon 3D puzzle collectibles

 Shell Fuel Save Challenge Shell has launched a new promotion that introduces characters in the iconic Japanese anime series, Doraemon. It is Shell Malaysia’s first ever Select Shop promotion involving 3D Doraemon puzzle collectibles.

The Shell-Doraemon 3D Puzzle collectibles are available for purchase exclusively at Shell Select Stores nationwide for just RM8.90 each; with a minimum purchase of RM6.00 worth of Shell Select products.

2013 Shell-Doraemon 3D puzzle collectibles poster

In a move to encourage more customers to experience and get rewarded at the Shell Select Store, the new Shell promotion introduces eight exclusive 3D Doraemon characters in the form of a collectible puzzle. The eight puzzle characters available are Doraemon, Nobita, Gian, Jaiko, Suneo, Dorami, Shizuka and Genzo Doraemon. Each 3D Doraemon figurine comes in a mystery box where customers will only discover the character after the purchase. To collect the complete set of the eight exclusive characters, customers are encouraged to participate in the Exclusive Shell Doraemon Event.

Further to this, interested parties can also purchase the limited edition Doraemon Display, which functions as a speaker set, for RM49.00 and earn 100 BonusLink points with every purchase. The speaker set, once the 3D figurines are pieced together, works with an iPod or similar device.

The Shell Doraemon Event will be conducted at various major cities in the Peninsular to enable fans of 3D Doraemon Puzzle collectibles to exchange to their desired characters with other fans and at the same time experience Doraemon via Pintu Ajaib and Dorayaki Stall, Doraemon’s favorite food. Other activities include coloring and puzzle competition. From 7 through 22 September, look out for the Shell Doraemon event at these major cities: Malacca, Seremban, Johor Bahru, Kulai, Kuantan, Subang, Petaling Jaya, Ampang, Shah Alam, Ipoh, Prai and Penang.

“At Shell, customer satisfaction is a priority and Shell complements consumers’ lifestyle with convenience and variety through its products and services. This promotion symbolizes our commitment to provide our customers with rewards and surprises for their continuous support,” said Christine Liew, Head of Retail Marketing, Malaysia, Singapore, Hong Kong and Brunei.

2013 Shell-Doraemon 3D puzzle collectibles

Visit any Shell Select stores from 1 August – 30 September to begin your Doraemon collection or log on to for further information.


Aside from the Doraemon collectibles, Shell’s on-going FuelSave Challenge is currently embarking on phase two of its regional stages. Into its fifth year, the Shell FuelSave challenge is a type of reward program for Shell fuel users. Beside tons of cash prizes and goodies to be won, participants get the real deal about fuel saving.

In the first phase held at Penang on 23 June, a Phoon Kai Chew won the northern region Shell FuelSave challenge title. Phoon took home a cash prize of RM 2,000, and the chance to compete in the Grand Finale with two competing regional winners from the Central and Southern regions. The Central region’s winner is bound to be nominated at the One Utama Shopping mall on 23 – 24 August, while the Southern region champ will be announced at a later date.

The Shell FuelSave challenge is valid for motorists between 24 years of age till 60,  with at least two years of driving experience. To participate, answer a few Shell or related fuel saving questions and get shortlisted. Alternatively, register at to be a participant. Upon successful completion of the elimination rounds, one of the Shell FuelSave challenge regional contestants could be looking at the overall champion title with a Grand Prize worth RM20,000, whereas 3 regional winners get RM2,000 each. Nine consolation winners are eligible to receive RM300 a piece.

Edited: Shell M’sia

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